Senior ASO Specialist

Here at Growe, we operate boldly in the iGaming and Entertainment industries, uniting brands worldwide and gathering expertise from diverse markets.

We focus on developing and implementing cutting-edge technology platforms and payment solutions, propelling assets’ expansion and sustainable growth. We dare to unlock potential and seize opportunities, from launching new iGaming brands in Asia, Africa, and Latin America to providing exceptional possibilities to our team players and an extraordinary chance to succeed.

We create a talented team, enabling us to maintain at the leading positions in technological and marketing accomplishments, constantly overcoming new horizons.

At Growe, there are no limits to our ambitions! We boldly break stereotypes and strive for unparalleled achievements in an ever-changing industry.

Are you ready to grow with us?

Growe welcomes those who are excited to:

• Develop and implement App Store Optimization (ASO) strategies to ensure all relevant apps rank at the top of search results across applicable app stores;
• Drive organic acquisition on the App Store and Google Play, leveraging all available channels to optimize rankings, keyword coverage, and conversion rates;
• Optimize app store page conversion rates using a variety of content and visual tools;
• Independently conduct ASO experiments using various methodologies (e.g., A/B testing, statistical analysis) to evaluate and enhance effectiveness of strategies; 
• Proactively monitor daily rankings, keyword performance, reviews, and user sentiment, providing actionable insights through regular reporting and analysis; 
• Identify and deploy ASO tools and services company-wide, managing relationships with ASO agencies and service providers; 
• Work in close collaborating with app development and localization teams to set requirements that align with ASO objectives; 
• Keep informed & stay updated on industry trends, algorithm changes from Google and Apple, and contemporary ASO and SEO practices.

We need your professional experience:

• At least 3+ years of experience as an ASO Specialist/Manager, with a focus on multilingual apps or games;
• Experience in the iGaming / Gambling industry;
• Proficiency with ASO platforms such as AppTweak, Sensor Tower, or similar tools; 
• Proven experience working across various sources such as Android & IOS;
• A deep understanding of marketing optimization techniques, including storefront updates, algorithm changes, creative testing, and OS version considerations;
• Experience with Apple Search Ads (ASA) and Google UAC is a plus. 

We appreciate if you have those personal features:

• Strong analytical and decision-making abilities;
• Open to challenges, with a proactive approach to problem-solving; 
• Strong interpersonal and communication skills to collaborate effectively across teams.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

What we offer:

• Medical insurance;
• Benefit Cafeteria (compensation for the gym/stomatology/psychological service etc.);
• 100 % paid sick leaves;
• Paid vacation;
• Annual salary review (based on performance); 
• OKR-based bonus system;
• Individual annual training budget which allows to visit paid conferences, training sessions, English lessons, workshops, etc.; 
• Personal development plan;
• Corporate events and team-building activities;
• Free lunches at the office.