Head of Enablement

ABOUT TALON.ONE:

 

Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data.

Today, over 250 of the world’s most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.

 

ABOUT THE ROLE:

Reporting to the Director of GTM Strategy within our Marketing organization, you will lead and build an Enablement program that drives successful adoption of the key knowledge our GTM org needs to succeed in-market. You will work closely across GTM (Sales, Marketing, Customer Success, and Partnerships) to enable and ensure adherence to the standard of knowledge & delivery we expect from those teams. In particular, you will work with Product Marketing, which is responsible for orchestrating the positioning and messaging our teams use in-market. This is a crucial role to aid in Talon.One’s growth, ensuring we can set any qualified new hire up for success as swiftly as possible.

This is a full-time role based in Berlin, Germany.

 

ONCE YOU ARE HERE YOU WILL:

The Head of Enablement is expected to be a mature function leader capable of hiring & managing a growing team and keeping the function aligned with shared company goals. You will build Enablement from its current foundation (a tactical, asset-building function) to a strategic execution layer ensuring successful adoption of the company’ positioning and messaging. This role is positioned to make a large impact in Talon.One’s growth given our rapid growth and sustained hiring across GTM.

The Enablement function is responsible for:

• GTM Execution: own the execution layer of our GTM strategy and key initiatives, working with leadership across GTM to drive successful adoption
• GTM Assets: enable the team on core GTM materials (built jointly with Product Marketing)
• GTM Playbooks: collaborating with Product Marketing to build actionable GTM playbooks that guide teams on how to execute key themes and initiatives, including campaign launches, cross-sell motions, new partnerships, and new focus verticals
• Onboarding: build a winning GTM onboarding program that quickly brings new hires up to speed on our product, company, and industries served
• Knowledge Management: maintain a structured, accessible source of truth for GTM knowledge
• Expectations & Adoption: set clear expectations for GTM teams on the core activities across partner & customer lifecycles, and partner with GTM leadership to monitor and enforce adherence to shared standards
• Methodology: own methodology adoption across GTM, with a focus on embedding MEDDPICC and related frameworks into onboarding, coaching, and pipeline reviews
• Feedback Loop: collaborate with Product Marketing on building a culture of learning, absorbing key themes from wins & losses and helping the business apply lessons

 

WHAT WE NEED YOU TO BRING TO THE TABLE:

• Leadership experience in a high-performing Enablement or Operations team
• 8+ years in B2B SaaS GTM roles
• Experience building enablement programs that support multiple GTM teams, including training, asset management, and knowledge management
• Experience managing adoption / execution of key GTM initiatives, such as new product launches or new focus industries
• Proven ability to work cross-functionally with marketing, product, and commercial leaders
• Strong communication skills
• Comfort managing ambiguity and driving clarity through structure
• A passion for making others successful and scaling impact through others

 

• €1,000 annual learning budget, full LinkedIn Learning access, and free German language courses to boost your skills
• 30 days of annual leave, plus extra paid days for your birthday and moving day
• Home office setup budget, a monthly home office allowance
• Freedom to work from abroad for up to 90 days worldwide!
• Mental health support with nilo.health and a discounted Urban Sports Club membership
• 20% company subsidy on your pension contributions
• BVG public transport ticket and welcome your furry friend to our dog-friendly Berlin office!