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Senior Content Manager

Boston, Copenhagen

Company Overview

At Leapwork, our vision is to break down the barriers between humans and computers through the world’s most accessible automation platform. We are the leading global AI-powered visual test automation solution, enabling some of the world’s largest enterprises to adopt, scale, and maintain automation—in under 30 days. 

In today’s environment, where efficiency, automation and cost optimization are essential to enterprise growth, we are uniquely positioned to deliver impact. 

In 2023, Microsoft, the world’s largest and most recognizable software company, recognised Leapwork as a truly innovative and disruptive product, leading to a strategic partnership that continues to be a major growth catalyst. 

We’re now seeking a Senior Content Manager to join our team and help drive this next chapter of growth. 

The role: 

The Senior Content Manager will lead Leapwork’s content strategy and execution, responsible for creating high-quality materials that enable sales, partners and customers while elevating Leapwork’s brand presence in the market.

This role will produce and manage a range of content including sales and partner enablement assets, case studies, web copy, blog posts and thought leadership articles.

In addition, the Senior Content Manager will coordinate subject matter experts for byline opportunities, press commentary and other external content initiatives.

As a “Player-Coach,” this role is both hands-on in content creation and mentor to the Content Team to ensure consistency, quality, and impact.    

Key responsibilities: 

  • Develop and write high-impact content including sales and partner enablement materials, solution briefs and customer-facing presentations
  • Create compelling case studies that highlight customer success stories and measurable outcomes
  • Write and edit website copy, blog posts, email content and campaign assets aligned to marketing and demand generation goals  
  • Partner with PR and communications teams to secure and manage SME participation in byline articles, interviews and press quotes 
  • Ensure messaging consistency across all content by collaborating closely with product marketing, digital marketing and field marketing
  • Maintain a content calendar that aligns with product launches, campaigns, events and external communications priorities 
  • Coach and mentor to the Content Team to elevate content quality and throughput
  • Develop editorial standards and guidelines that reinforce Leapwork’s tone of voice and brand identity
  • Partner with marketing operations and digital teams to measure content performance and optimize for engagement and pipeline impact
  • Manage relationships with external freelancers or agencies when additional capacity is needed

Required Skills / Experience: 

  • 5-7+ years of experience in content marketing, communications or related roles within B2B technology
  • Exceptional writing and editing skills with the ability to simplify complex topics for different audiences
  • Proven ability to create content that supports sales enablement, demand generation and thought leadership
  • Experience developing case studies, blogs, white papers, web copy and other marketing collateral
  • Strong project management and organizational skills with experience managing editorial calendar
  • Comfortable collaborating with subject matter experts and executives to develop bylines and media content  

Why Leapwork?  

We are on an exciting journey of global growth – and this is your chance to get onboard and an opportunity to lead and shape digital transformation initiatives in a forward-thinking company, working with and learning from a talented and passionate team committed to innovation and excellence 

By joining our team, you’ll become part of a fast-paced international environment where you can grow, challenge yourself, and do what inspires you. We work hard, but have fun while doing it – and we believe that collaboration, social activities and celebration are keys to success. 

Our Leapwork principles: 

Our five key principles capture the essence of what it means to be a part of our world-class team! They are integral to how we approach our work and one another, and they serve as a roadmap to our continued growth, development, achievements, and success. 

  • Customer first; We listen to our customers, understand their pain points and focus on what matters to them. 
  • Lead from the front; Leading means guiding others towards the solutions to our challenges. 
  • Get it done; We make commitments, follow through and deliver work we’re proud of. 
  • Build excellence; We do our best work every day, holding ourselves and others to the highest standards. 
  • Respectfully different; We treat each other with respect, always. We’re different, not indifferent. 

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