CRM Manager

We are looking for a CRM Manager to lead our CRM efforts for the LATAM market. You’ll be responsible for designing and executing customer lifecycle strategies to drive engagement, retention, and customer lifetime value. You should have a deep understanding of LATAM customer behavior, iGaming/online entertainment experience, and CRM best practices.

Key Responsibilities:

• Develop and manage localized CRM strategies for the LATAM market (Email, SMS, push notifications, onsite messaging, etc.)

• Own the customer journey and optimize communications across all stages: onboarding, engagement, churn prevention, and reactivation

• Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and ROI

• Collaborate with product, content, design, and data teams to deliver relevant and engaging campaigns

• Monitor KPIs such as retention rate, conversion, CLV, and churn — and proactively act on insights

• Ensure all campaigns are compliant with local regulations and responsible gaming practices

Requirements:

• 3+ years of experience in CRM, preferably in iGaming, fintech, or digital entertainment

• Fluent English (written and spoken)

• Strong understanding of the LATAM market and user behavior

• Hands-on experience with CRM tools and platforms (Braze, Optimove, Salesforce, etc.)

• Data-driven mindset with experience in segmentation, A/B testing, and campaign analysis

• Excellent communication, planning, and organizational skills

• Self-starter with the ability to work independently in a fast-paced environment

Why Lacias:

• 🏖 30 vacation days per year

• 💰 Competitive compensation package with a rewarding bonus program

• 🚀 Opportunities for career development and professional advancement

• 🏥 Private health insurance

• 👩🏼‍🏫 Language Classes (Partially Covered)

• 🏢 Spacious, sunlit office space with a PlayZone

• 🎁 Special gifts to celebrate your birthday, weddings and the arrival of newborns

• 🍔 Complimentary office perks including, fruits, and snacks

  Join Lacias and rock with us!🚀

Ready to make an impact in one of the most exciting digital spaces? Join Medier and take our Spanish market to the next level.

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