Content Manager

Content Manager (Mexico)

 

This role is pivotal in ensuring the content resonates with the target audience, adheres to compliance standards, and enhances the overall brand presence 

1. Content Strategy Development:

   - Develop and implement a comprehensive content strategy aligned with the company's goals.

   - Analyze market trends and competitor content to identify opportunities.

 

1. Content Creation:

   - Write, edit, and manage high-quality content for various platforms, including websites, blogs, social media, and newsletters.

   - Create engaging content based on requirements.

 

1. SEO and Optimization:

   - Optimize content for search engines to increase organic traffic and visibility.

   - Utilize keywords, meta tags, and analytics to improve content performance.

 

1. Collaboration with Teams:

   - Work closely with marketing, design, and product teams to create cohesive campaigns.

   - Partner with affiliate managers to produce content for affiliate marketing purposes.

 

1. Content Calendar Management:

   - Develop and maintain a content calendar to ensure timely publication of new material.

   - Coordinate with teams to align content with promotional campaigns and events.

 

1. User Engagement:

   - Monitor user engagement metrics and feedback to adjust content strategies accordingly.

   - Implement strategies to boost customer retention through informative and entertaining content.

 

1. Compliance and Regulations:

   - Ensure all content complies with legal regulations and policies.

   - Stay updated on regulations and adapt content practices as necessary.

 

1. Performance Tracking:

   - Analyze key performance metrics to measure content effectiveness.

   - Report on content engagement, conversion rates, and user feedback to stakeholders.

 

Qualifications:

 

- Education: Bachelor’s degree in Journalism, Marketing, Communications, Business or a related field.

- Experience: 3-5 years of experience in content management, 

- Skills:

  - Strong writing, editing, and proofreading skills.

  - Proficiency in SEO principles and content management systems (CMS).

  - Familiarity with analytics tools (e.g., Google Analytics, social media insights).

  - Knowledge of industry regulations and best practices

  - Excellent communication and project management skills. Mexican native desired

 

Personal Attributes:

 

- Creative thinker

- Ability to work under tight deadlines and manage multiple projects.

- Detail-oriented, with strong organizational skills.