Description
Founded in 2020, Kaiko Systems is a tech company driving digital innovation in the global maritime industry. Our mission is to make shipping safer, smarter, and more collaborative by transforming manual processes into actionable intelligence.
With our products, ship crews can collect reliable vessel data on the job, while our AI-powered analysis generates actionable insights for technical teams onshore. These insights help predict incidents, reduce downtime, and enhance safety and efficiency, empowering shipping companies to operate at their best.
At Kaiko Systems, we’re not just building technology — we’re delivering solutions that make a real difference in people’s work lives and their professional environment. Join us as we navigate the future of maritime together.
Your Mission
Lead the evolution of our marketing function with a clear initial focus on building our lead generation engine from scratch, followed by developing broader marketing capabilities. You'll establish our first demand generation systems while setting the foundation for a comprehensive marketing strategy that supports our growth in the maritime technology sector.
Immediate Priority: Build the Demand Engine (First 90 Days)
- Establish our demand generation infrastructure from zero, including paid digital channels, outbound email programs, and conversion tracking
- Implement comprehensive lead management processes in our CRM to score, nurture, and distribute qualified leads to Sales
- Define and track clear pipeline contribution metrics with specific ROI targets
Strategy & Leadership (As We Scale)
- Develop and execute the marketing strategy across the full funnel, from awareness to conversion
- Lead and mentor a high-performing marketing team (currently 2: Senior Marketing Manager & Senior Product Marketing Manager)
- Set clear KPIs tied to sales pipeline contribution, MQLs/SQLs, CAC, and customer expansion
- Manage the marketing budget with a focus on high-ROI initiatives
Demand Generation & Digital Marketing
- Design, launch and optimize performance-driven campaigns across digital channels (LinkedIn, search, email, industry publications)
- Create high-converting landing pages, lead magnets, and website experiences that generate qualified leads
- Leverage CRM and analytics tools to track performance, attribute results, and continuously improve
Sales Enablement
- Partner with Sales to develop materials that directly support pipeline conversion: case studies, pitch decks, battlecards
- Establish scalable lead nurturing workflows and support account-based marketing initiatives
- Create a tight feedback loop between Sales and Marketing to refine lead quality criteria
Brand, Events & Thought Leadership (Secondary Focus)
- Shape Kaiko's voice in the market through strategic messaging and content
- Strategically select and manage participation in industry events with clear ROI expectations
- Support employer branding initiatives in collaboration with the People team
Your Experience & Skills to Navigate Success
Must-Have:
- 7+ years of B2B SaaS marketing experience, with at least 2 years in a leadership role
- Proven experience building marketing and lead generation systems from scratch in at least one previous role
- Strong track record in digital demand generation with measurable pipeline contribution
- Experience establishing and operating outbound email programs that deliver qualified leads
- Proficiency with HubSpot (or similar platforms) and performance analytics
- Experience with attribution modeling and ROI measurement
Highly Valued:
- Experience in maritime, logistics, or other trust-heavy B2B industries
- Familiarity with product marketing and sales enablement in complex sales environments
- A player-coach mindset: equally capable of strategic planning and tactical execution
- Excellent written and verbal communication skills in English
Success Metrics:
In this role, you'll initially be measured on:
- Contributing 30-40% of sales pipeline through marketing-sourced leads within 6 months
- Establishing a predictable cost-per-SQL that demonstrates positive unit economics
- Creating scalable lead generation systems that can grow with the business
As the function matures, success metrics will expand to include broader marketing KPIs, team development, and brand impact. This role requires both strategic vision and hands-on execution skills. You'll need to build systems from scratch while setting the foundation for a comprehensive marketing function that drives Kaiko's growth in a global, high-trust industry.
Worried you don’t check every box? If this role excites you, but your experience doesn’t align perfectly with every qualification, we encourage you to apply anyway. You could be exactly what we’re looking for — either for this role or another one!
Why us?
- Join a highly ambitious and diverse team with a collaborative working environment at a very exciting time in the company’s development, as we scale on the back of significant product market fit
- Be at the forefront of digitalization in a critical global industry
- Great office in the heart of Berlin as well as flexible / remote options
- Flexible and hybrid work environment that values work-life balance
- Generous vacation policy on top of bank holidays
At Kaiko Systems, we believe that innovation thrives when diverse perspectives come together. As a forward-thinking maritime tech startup, we are committed to building an inclusive workplace where everyone feels empowered to contribute their unique talents and experiences. We value every individual’s cultural background, gender identity, age, ability, or any other characteristic that makes you who you are. By embracing these differences, we create an environment where collaboration flourishes and ideas grow. If you share our passion for revolutionizing the maritime sector through technology, we’d love to hear from you. Let’s chart new waters together.
About us
We’re a growing company, expanding both our business and our team. To ensure everyone feels safe, can perform at their best, and to keep the company successful in uncharted waters, we’ve aligned on a set of values that guide us:
- Put genuine human interactions first
- Foster mutual respect and teamwork
- Embrace innovation and challenge the norm
- Commit to delivering quality from the outset
- Take initiative and act with purpose
- Prioritize clear and effective communication
- Adapt and evolve
- Equip our team with the best resources
These values shape how we work together and will be a part of our conversations during the recruiting process. By living these principles, we create an environment where both our people and our business can thrive, navigating challenges with confidence and purpose.
