Influence Marketing Manager

We are looking for an Influence Marketing Manager to lead the development of long-term partnerships with influencers in Asian or MENA markets. You will drive brand awareness, grow our user base, discover fresh promotion channels, boost campaign ROI, and scale our top-performing ideas across the globe.

Responsibilities:

• Collaborate with the creative team to develop promotional integrations
• Consistently source content creators and develop creative materials to attract users
• Evaluate influencer-generated content for quality, relevance, and originality to ensure alignment with platform policies
• Track and analyze data to optimize influencer strategy and content value
• Plan and launch influencer campaigns with a focus on the Asian and Arabic-speaking markets
• Stay updated on industry trends, competitor activities, relevant technical tools, platforms, and emerging content creators to maintain a competitive edge in content acquisition

Requirements:

• 3+ years of experience in B2C influencer marketing
• Work experience in finance/crypto/web3/fintech or gambling/betting
• Strong background in influencer marketing, with a successful track record of identifying and managing brand-aligned partnerships
• Expertise in media metrics and utilizing analytics to drive strategy
• Proficient in influencer and social media management tools (e.g., Sprout Social, RivallQ, Telemetr. io, Modash)
• Established network of industry contacts
• Deep understanding of brand marketing and the role of influencers in strategy
• Strong knowledge of PR tools, social media platforms, and trends
• Creative thinker with exceptional strategy development and communication skills (both written and verbal)
• Excellent organizational and negotiation skills

Will be a plus:

• Experience working with financial influencers
• Experience in at least one of the following markets: Malaysia, India, Vietnam, Indonesia, or Arabic-speaking countries

We offer:

• Freedom to experiment with bold ideas and craft influencer marketing campaigns from scratch
• An opportunity to shape key business metrics and see the direct impact of your campaigns on the company's growth
• 20 paid vacation days people r year
• 10 paid sick leave days per year
• Public holidays as per the company’s approved Public holiday list
• Medical insurance
• Opportunity to work remotely
• Professional education budget
• Language learning budget
• Wellness budget (gym membership, sports gear and related expenses)