Marketing Local Team Lead (MENA)

We are looking for a Marketing Local Team Lead to drive our marketing strategies and team efforts in the MENA region. This role involves establishing a strong market presence, leading initiatives, and advancing growth across multiple countries within MENA. You will be pivotal in crafting and executing strategies to maximize market development and ensure strategic growth, positioning our brand for success and impact across the region.

Explore opportunities at JustMarkets and become a part of our team of professionals!

Responsibilities:

• Manage the team of digital marketing and Social media to drive their motivation and enthusiasm
• Develop the strategy of online acquisition across all digital channels, including social media
• Create and manage a sales structure with the development and implementation of sales strategies that drive revenue growth
• Develop and manage marketing campaigns across multiple channels including SEO, SEM, social media and email marketing
• Continuously analyze and plan result outcome relevant campaigns to meet all preset KPIs
• Plan annual, quarterly, and monthly budgets and manage forecasts
• Provide dashboards and analytics for each online channel
• Identify and deliver new opportunities and innovative campaigns/approaches
• Lead the negotiations with a digital agency and continuously monitor their performance
• Continuously monitor the quality of traffic
• Monitor and incorporate industry trends and best practices into marketing and sales efforts
• Collaborate with the Sales team to develop targeted campaigns and materials to support lead generation and customer retention
  

Requirements:

• At least 3 years of successful experience in digital marketing to attract customers
• Experience working in a fast-growing digital agency/online business (e.g. e-commerce, online finance or other online B2C company)
• Experience in managing a team of 5 people
• Experience working with budgets from $50K
• Practical experience in attracting users in Arab markets
• Good understanding of the conversion funnel and its analysis
• Experience with Google Analytics or other web analytics tools
• Proven analytical and quantitative skills, including a deep understanding of online marketing metrics
• Developed negotiation skills, use of various “negotiation levers”
• Bargaining skills to reduce tariffs without losing traffic quality
• Advanced level of English and Arabic languages

Will be a plus:

• Experience with SEO, Affiliate traffic, paid traffic sources
• Experience in working with different tracking systems (Voluum, AppsFlyer, etc.)
• Experience in cooperation with remote/foreign employees

We offer:

• 10 paid sick leave days per year
• 21 annual leave days per year
• Public holidays according to the Cyprus Public Holiday list
• Medical insurance
• Compensation for professional education and language learning
• Compensation for a sports subscription or sports equipment