CRM Associate - Jumia (Full Time)

At Jumia, mobility is at the heart of our people development approach. This job board helps us establish more transparency in available opportunities in the company to promote mobility.

You need to follow simple guidelines:

• Before applying, make sure you discuss the opportunity with your direct manager and that both of you agree that this is positive for your development (written approval from your direct manager will be required).
• Apply with your Jumia e-mail.

What you will be doing:

• Manage the overall CRM strategy with an aim of generating sales, increasing engagement and boosting loyalty
• Define an operational roadmap for CRM communication based on inputs from the commercial team and customer insights
• Inspire content and optimize communications to drive customer conversion and retention on CRM channels (Email, SMS, Push notifications, and web notifications) by AB testing
• Review campaigns’ revenue targets and work towards achievement of this every day. Including analyzing performance and making decisions accordingly
• Report performance to senior management on a regular basis
• Earn the love of our customers by being relevant at each step of the customer journey
• Coach and develop team members on strategic thinking, ownership, prioritization, implementation, and analysis
• Coordinate with different departments to ensure high-quality campaigns ideation and execution

What we are looking for:

• Degree in accounting, economics, finance, or another quantitative field
• 3+ years’ experience in investment banking / consulting / business intelligence / strategy or related experience; some high-growth operations or startup experience is strongly preferred.
• Mastery of Microsoft Excel /data analysis is a must. SQL proficiency an added advantage
• Strong analytical and numerical skills
• Experience in CRM tools (Salesforce, Adjust, etc.) preferred but not a must
• Distinctive ability to identify problems, creatively problem solve, and execute identified solutions
• Strong demonstrated leadership capabilities
• Ability to learn new concepts fast plus high attention to detail
• Ability to organize and prioritize tasks self-motivated and result driven

Kindly make your application by 31st April 2025

Interview stages 

• HR meeting with the Talent Acquisition
• Technical meeting with hiring manager
• Final meeting with the functional manager