CRM Analyst

At Jumia, mobility is at the heart of our people development approach. This job board helps us establish more transparency in available opportunities in the company to promote mobility.

You need to follow simple guidelines:

• Before applying, make sure you discuss the opportunity with your direct manager and that both of you agree that this is positive for your development (written approval from your direct manager will be required).
• Apply with your Jumia e-mail.

What you will be doing

• Implement, monitor, and optimize daily CRM campaigns that align with the commercial plan.
•  Develop and refine customer journey flows to boost engagement and conversion rates.
•  Perform daily analysis of campaign performance, providing actionable insights and recommendations for improvements.
• Create customer segmentation models to accurately target audiences and enhance campaign effectiveness.
• Track customer behavior trends, identifying opportunities to improve engagement, retention, and loyalty.
• Collaborate with cross-functional teams to design and execute customer-centric initiatives driving business growth.
• Utilize data visualization tools, including MoEngage, Analytics, BI platforms, and Power BI, to present insights and recommendations to key stakeholders.
• Monitor and report campaign performance metrics, assessing the effectiveness of CRM initiatives.
•  Continuously gather and analyze customer feedback and sentiment to uncover areas for improvement.
• Develop and manage an A/B testing strategy to optimize campaign performance and overall customer experience.

What we are looking for

• Bachelor’s degree in Marketing, Statistics, Business Analytics, or a related field.
• Strong analytical skills with hands-on experience in data analysis, statistical modeling, and data visualization.
• Proficiency in SQL and database management.
•  Experience using data visualization tools such as Power BI or equivalent.
• Excellent communication and collaboration skills, capable of working effectively across teams.
•  Proven problem-solving and critical-thinking abilities.
• Ability to thrive in a fast-paced, deadline-driven environment with strong attention to detail and accuracy.