Chief Marketing Officer - Morocco - Jumia (Full Time)

About Jumia:

Jumia is a leading pan-African e-commerce platform. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to customers, while helping businesses grow as they use Jumia's platform to better reach and serve customers.

Jumia is built around a marketplace and supported by a proprietary logistics business [Jumia Logistics] and a digital payment and fintech platform [Jumia Pay]. With over 3,000 employees, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating a sustainable impact in Africa.

In April 2019, Jumia was the first Tech company in Africa to be listed on the New York Stock Exchange.

The Chief Marketing Officer (CMO) for Jumia Morocco is responsible for shaping and executing the country’s marketing strategy, driving customer acquisition, engagement, and retention. This role combines strategic leadership with hands-on execution on both online and offline scopes, ensuring alignment between local market priorities and group-level marketing frameworks.

As part of the Morocco leadership team, the CMO will play a critical role in accelerating Jumia’s growth, enhancing brand equity, and fostering collaboration across central and local teams.

What you will be doing

• Define and implement Jumia Morocco’s marketing strategy across all channels (online and offline), fully aligned with the company’s business objectives and group guidelines.
• Be an active member of the country leadership team, contributing to overall company strategy and decision-making.
• Lead, coach, and develop a multidisciplinary marketing team, ensuring high performance, accountability, and career development.
• Drive performance through paid media channels, SEO, CRM and Influence marketing.
• Own Jumia’s brand positioning in Morocco, adapting to the local market specificities.
• Develop creative 360° marketing campaigns to support commercial events (e.g., Jumia Anniversary, Black Friday) and brand milestones.
• Manage public relations, social media presence, and local partnerships to enhance visibility and reputation.
• Increase Jumia’s revenue through the platform’s monetization.
• Work closely with central teams (Performance Marketing, SEO, CRM, Creative) to leverage group expertise while tailoring to local needs.

What we are looking for

• 10+ years of marketing experience, ideally in e-commerce, FMCG, or digital-first industries, with at least 5 years in senior leadership.
• Proven track record in performance marketing, brand building, and customer growth.
• Strong analytical mindset and ability to translate data into actionable insights.
• Experience managing cross-functional and multicultural teams.
• Excellent stakeholder management skills, capable of influencing across local and group structures.
• Fluency in French and English.
• Master’s degree in Marketing, Business Administration, or a related subject.
• Entrepreneurial mindset with the ability to thrive in a fast-paced, evolving environment.

We Offer:

• A unique experience in an entrepreneurial, yet structured environment
• A unique opportunity of having strong impact in building the African e-commerce sector
• The opportunity to become part of a highly professional and dynamic team
• An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders