Head Of Marketing-Full Time

About Jumia:

Jumia is a leading pan-African e-commerce platform. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to customers, while helping businesses grow as they use Jumia's platform to better reach and serve customers.

Jumia is built around a marketplace and supported by a proprietary logistics business [Jumia Logistics] and a digital payment and fintech platform [Jumia Pay]. With over 3,000 employees, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating a sustainable impact in Africa.

In April 2019, Jumia was the first Tech company in Africa to be listed on the New York Stock Exchange.

 

About Jumia:

Jumia believes that technology has the potential to transform everyday life in Africa for the better. Jumia was built to help consumers access millions of goods and services conveniently and at the best prices while opening up a new way for sellers to reach consumers and grow their businesses.

Listed on the New York Stock Exchange (NYSE) in 2019, Jumia is the leading e-commerce company in Africa, operating in 11 countries. The Jumia platform consists of a marketplace, which connects sellers with consumers, a logistics service, which enables the shipment and delivery of packages from sellers to consumers, and a payment service, JumiaPay, which offers a safe and easy solution to facilitate online payment transactions. The company offers goods across a broad range of categories, such as phones and electronics, home appliances, fast-moving consumer goods, fashion and beauty.

What you will be doing:

Strategy Development:

• Develop and execute comprehensive strategies to drive offline sales channels, including retail stores, events, pop-up shops, and other offline marketing initiatives.
• Collaborate with cross-functional teams to integrate offline sales strategies with overall marketing and business objectives, ensuring alignment and consistency across channels.

Retail Store Management:

• Oversee the management and operations of retail stores, including store design, layout, merchandising, staffing, inventory management, and customer experience.
• Develop and implement strategies to drive foot traffic, increase conversion rates, and maximize sales performance in retail stores.

Event Planning and Management:

• Lead the planning, coordination, and execution of marketing events, trade shows, exhibitions, and other offline marketing initiatives to promote brand awareness and drive sales.
• Collaborate with internal teams, external vendors, and partners to ensure successful execution of events, including venue selection, booth setup, logistics, and attendee engagement.

Promotional Campaigns:

• Develop and implement promotional campaigns and initiatives to drive offline sales, including in-store promotions, product demonstrations, sampling programs, and customer loyalty programs.
• Analyze campaign performance metrics, evaluate ROI, and optimize strategies to maximize effectiveness and impact.

Partnership Development:

• Identify and develop strategic partnerships with retailers, distributors, event organizers, and other stakeholders to expand reach, increase distribution channels, and drive sales growth.
• Negotiate partnership agreements, terms, and pricing structures to ensure mutually beneficial outcomes for the organization and its partners.

Budget Management:

• Develop and manage budgets for offline marketing initiatives, including retail store operations, event marketing, promotional campaigns, and partnerships.
• Monitor budget utilization, track expenses, and provide regular updates and forecasts to senior management and stakeholders.

Team Leadership and Development:

• Lead and mentor a team of marketing professionals, providing guidance, coaching, and support to drive performance and professional development.
• Foster a collaborative and innovative team culture, encouraging creativity, initiative, and continuous improvement.

What we are looking for:

• Bachelor's degree in Marketing, Business Administration, or related field; Master's degree or MBA preferred.
•  years of experience in marketing, sales, retail management, or related roles, with a proven track record of driving offline sales channels and initiatives.
• Strong strategic thinking and analytical skills, with the ability to develop and execute effective offline sales strategies that drive business results.
• Excellent leadership and team management skills, with the ability to inspire, motivate, and develop a high-performing team.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with internal teams, external partners, and stakeholders.
• Proven ability to plan, coordinate, and execute marketing events, trade shows, and other offline marketing initiatives.
• Knowledge of retail operations, merchandising principles, and customer experience best practices.
• Budget management experience, with the ability to develop and manage budgets for offline marketing initiatives.
• Proficiency in Microsoft Office suite, including Excel, Word, and PowerPoint.

We Offer:

• A unique experience in an entrepreneurial, yet structured environment
• A unique opportunity of having strong impact in building the African e-commerce sector
• The opportunity to become part of a highly professional and dynamic team
• An unparalleled personal and professional growth as our longer term objective is to train the next generation of leaders

 

We Offer:

• A unique experience in an entrepreneurial, yet structured environment
• A unique opportunity of having strong impact in building the African e-commerce sector
• The opportunity to become part of a highly professional and dynamic team
• An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders