PPC Campaign Specialist

The Joblogic Story

Established in 1998, Joblogic is the UK’s #1 Field Service Management (FSM) software platform. We are a global business with offices in the UK, Pakistan, and Vietnam. Since our management buy-out in 2013, we have grown from ~£500K ARR to ~£35M+ ARR and expanded our team from 11 to 500+ people.

Recently, we secured a strategic growth investment from Vista Equity Partners — a global technology investor specialising in enterprise software. This investment includes over £100 million in new primary capital and will fuel our next phase of growth by accelerating our AI-first roadmap, expanding our platform into CAFM (Computer-Aided Facilities Management) capabilities, and supporting our expansion across Europe and beyond.

With Vista’s backing, we’re transforming from a successful UK business into a global scaling SaaS rocket ship, and we’d love for you to join us on our journey to £100M ARR across international markets.

Joblogic provides software to service contractors who install and maintain the built environment. Our platform helps businesses streamline operations, improve profitability, ensure compliance, and achieve rapid growth. With over 100,000 users across industries including HVAC, plumbing, electrical maintenance, facilities management, and building fabric maintenance, we are entering a new era of intelligent automation, predictive maintenance, and data-driven decision-making for service firms.

About the Role:

We are looking for a commercially minded and data-driven PPC Campaign Specialist to join our growing Acquisition team.

This is a hands-on role responsible for the day-to-day management, optimisation and development of paid search campaigns, primarily across Google Ads and Microsoft Advertising.

The successful candidate will be comfortable managing campaigns independently, analysing performance data, identifying opportunities to improve efficiency and lead quality, and implementing optimisation actions across keywords, ads, audiences, bidding, budgets and landing pages.

Working closely with the Digital Acquisition Specialist and wider Marketing team, you will help ensure paid media campaigns generate high-quality B2B leads while achieving agreed acquisition, CPA and pipeline objectives.

What Your Main Focus Will Be:

• Manage and optimise paid search campaigns across Google Ads and Microsoft Advertising
• Monitor and improve campaign performance against key KPIs including MQL volume, CPA, conversion rate and lead quality
• Conduct keyword, search-term and negative keyword analysis to improve traffic quality and campaign efficiency
• Optimise campaign structure, bidding, budgets, audiences, devices, ad schedules and landing-page alignment
• Create and test compelling PPC ad copy, campaign assets and new keyword opportunities
• Monitor budget pacing and identify performance issues, risks and opportunities proactively
• Analyse campaign performance using advertising platforms, GA4 and CRM data, and provide clear optimisation recommendations
• Work with the wider Marketing team on landing-page testing, campaign launches and initiatives designed to improve qualified lead and pipeline generation

What Success Looks Like:

• Consistent PPC campaign optimisation and strong account hygiene
• Improved relevance and quality of paid search traffic
• High-quality leads generated efficiently against agreed CPA targets
• Proactive identification of performance issues and optimisation opportunities
• Effective control of campaign budgets and monthly pacing
• New keywords, ads and campaign opportunities developed and tested
• Clear performance insights and recommended next actions
• Growth in qualified lead and pipeline generation from paid acquisition

Joblogic Values:

At Joblogic, we expect our team members to champion and embed our core values across their work and customer interactions:

• Respect – We value every individual and treat colleagues and customers with professionalism, fairness, and empathy.
• Obsession with Customers – We place customer outcomes at the centre of everything we do, striving to deliver meaningful value and exceptional experiences.
• Accountability – We take ownership of our actions, decisions, and results, holding ourselves and each other to high standards.
• Rethink Tomorrow – We embrace innovation, challenge the status quo, and continuously improve how we work to shape a better future.

What You Bring:

Essential

• Proven, hands-on PPC / Paid Search experience, ideally within a B2B or lead-generation environment
• Strong practical experience managing Google Ads campaigns
• Experience with Microsoft Advertising or a strong understanding of the platform
• Strong knowledge of search campaigns, keyword and search-term optimisation, match types, negative keywords, Responsive Search Ads, conversion tracking, automated bidding, audience targeting and budget management
• Strong analytical skills and confidence interpreting campaign performance data
• Experience optimising campaigns against CPA, conversion and lead-generation targets
• Comfortable working with Excel or Google Sheets for campaign analysis and reporting
• Strong attention to detail, written communication skills and the ability to manage multiple campaigns and priorities independently

Desirable

• Experience within B2B SaaS, technology or software marketing
• Experience working with longer B2B sales cycles and optimising beyond simple form-fill conversions
• Familiarity with GA4, Google Tag Manager and HubSpot
• Experience with offline conversion imports or CRM-based conversion tracking
• Understanding of value-based bidding and lead-quality optimisation
• Experience with landing-page testing and conversion-rate optimisation
• Familiarity with YouTube, Display, Demand Gen or other paid acquisition channels

About You:

You enjoy getting into the detail of PPC accounts and understanding why performance is changing, not simply reporting that it has changed.

You are commercially aware, analytical and proactive. You are comfortable making campaign optimisation decisions independently while knowing when a larger strategic or budget decision should be escalated.

You will thrive in this role if you enjoy balancing data analysis with creative testing and are motivated by continuously finding ways to generate better-quality leads more efficiently.

Why should you take this role?

This is a great opportunity to take real ownership of paid search performance and make a direct, visible impact on lead quality and pipeline growth.

You'll work closely with a supportive Marketing and Acquisition team, with the autonomy to test, optimise and shape how PPC is run.

It's a chance to grow your skills across a broader B2B SaaS marketing environment while working on campaigns that genuinely move the needle for the business.

Remuneration package and benefits:

• Competitive salary, commensurate with experience
• 25 days annual leave plus bank holidays
• Hybrid working – 2 days per week in the office, 3 days from home
• Free onsite parking
• Company pension with 5% employer contribution
• Life insurance