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Brand and Content Coordinator

New York, New York

 

 

 

WHY WORK AT JOE & THE JUICE

JOE & THE JUICE is a people centric food and beverage company built around culture, not just juice, sandwiches, coffee, and much more. When joining us, you step into a high energy community where the music is loud, the bar is your stage, and your personality matters as much as your skills.

We believe in four simple virtues that shape everything we do:

  • Positive Attitude
  • Inclusion
  • Social Ties
  • Growth

For us, this means that when you choose a cup half-full mindset and welcome people form every background, build real friendships across the bar by creating great guest experiences, and use every shift as a chance to learn something new, you become more than just a juicer; like us, you continue to search and mind purpose and meaning in what you do.

From your first day, you’ll be part of an international network of juicers who support each other, celebrate wins together, and push each other to grow. You will learn by doing, move through a clear Moneyball career path, and be part of a company where most leaders have earned their stripes behind the bar (fun fact: over 75% of our employees started as Juicers!).  

If you love fast paced service, music, people, and the idea of turning a job into a lifestyle, JOE can become a place to build skills, friendships, and a career that can take you across cities, countries, and roles.

Our vision is to become the first truly global people-centric food & beverage brand by offering a healthy, convenient, and ambient experience when entering our universe. To achieve this, we strive to create a culture based on our virtues and operational excellence within our four company focus areas: A high degree of Employee Engagement, leading to a high employee retention level, and hereby delivering great Guest Experiences, ensuring a strong Financial Performance.

Our unique company culture is the backbone of our company’s success, which relies on our employees to adhere to and promote our company virtues: Positive Attitude, Inclusion, Social Ties, and Growth.

JOB SUMMARY

The role of Brand and Content Coordinator is part of the Brand Marketing team. As a Brand and Content Coordinator, you will support our local and global marketing efforts and help bring the JOE & THE JUICE brand to life across social media, community activations, and creative campaigns. You will assist in executing daily marketing operations - from content creation and social media management to event coordination and community engagement. The role is hands-on, dynamic, and perfect for someone passionate about culture, creativity, and lifestyle branding. 

KEY RESPONSIBILITIES

  • Support the Brand Marketing team with daily operations, coordination, and campaign execution for local and global initiatives
  • Assist with social media management, including scheduling posts, organizing assets, and maintaining brand consistency across platforms
  • Contribute creative ideas for highlighting in-store moments, brand activations, product launches, and community events
  • Create, edit, and optimize short-form content for Instagram and TikTok, maintaining a consistent and on-brand tone
  • Support the planning and rollout of social content for new product launches
  • Monitor and engage with followers across external platforms, responding to comments and DMs to strengthen community and brand loyalty
  • Assist with managing content and engagement on the internal employee social platform
  • Help plan and execute community activations, local campaigns, and events
  • Review feedback and performance metrics, and communicate learnings to support more effective future campaigns
  • Collaborate with influencers and brand ambassadors, coordinating content, campaigns, and activations to amplify brand reach

KEY QUALIFICATIONS

  • Passion for social media, digital content, and brand marketing 
  • Strong written communication skills with attention to tone, detail, and clarity 
  • Strong understanding of social media platforms (Instagram, TikTok, etc.) and trends 
  • Creative mindset with eagerness to generate ideas for content and campaigns 
  • Highly organized and able to manage multiple tasks and deadlines in a fast-paced environment 
  • Comfortable working collaboratively in a team and taking direction from multiple stakeholders 
  • Proactive, self-motivated, and eager to learn about marketing, content creation, and brand storytelling 
  • Proficiency Figma & Capcut
  • Experience with Adobe Premier Pro (Preferred)
  • Compensation: $28 per hour

THE BENEFITS

We offer a benefits package that includes:

  • 401k
  • Medical, dental & vision insurance
  • Paid parental leave as well as vacation
  • Get your daily Joe fix for less — our Employee Meal Program gives employees exclusive discounts on all Joe & The Juice products
  • Our monthly social calendar is packed with great activities such as running club, Friday Lunch. Friday bars

Joe & the Juice is proud to be an equal opportunity employer. We’re committed to building a team that represents a variety of backgrounds, perspectives, and skills. We welcome all qualified applicants — no matter your race, gender, age, religion, sexual orientation, or background. 

NOTICE OF NON-DISCRIMINATION POLICY

 

 

 

ABOUT JOE & THE JUICE

Joe & the Juice is a healthy fast casual concept founded in Copenhagen in 2002; since then, we have grown to more than 450 locations across 20 countries and employing more than 4,500 people worldwide. From day one, our ambition has been to prove that there should be no trade off between taste and health. 

We serve high quality, freshly prepared juices, shakes, coffee, and sandwiches in relaxed, contemporary concept cafés that combine convenience with distinct urban atmospheres. Joe & the Juice goes beyond products and towards the full experience around the bar, creating a consistent universe for guests and Juicers in all our locations.  

We invest heavily in internal development through our Moneyball career system and a culture where most leaders, including C-suite, VPs, and directors, have started behind the bar. We continue to evolve our people-centric and sustainability agenda that is part of our Nordic heritage and our commitment to a better future. 

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