Product Owner - Guest Experience

WHY WORK AT JOE & THE JUICE

JOE & THE JUICE is a people centric food and beverage company built around culture, not just juice, sandwiches, coffee, and much more. When joining us, you step into a high energy community where the music is loud, the bar is your stage, and your personality matters as much as your skills.

We believe in four simple virtues that shape everything we do:

• Positive Attitude
• Inclusion
• Social Ties
• Growth

For us, this means that when you choose a cup half-full mindset and welcome people form every background, build real friendships across the bar by creating great guest experiences, and use every shift as a chance to learn something new, you become more than just a juicer; like us, you continue to search and mind purpose and meaning in what you do.

From your first day, you’ll be part of an international network of juicers who support each other, celebrate wins together, and push each other to grow. You will learn by doing, move through a clear Moneyball career path, and be part of a company where most leaders have earned their stripes behind the bar (fun fact: over 75% of our employees started as Juicers!).  

If you love fast paced service, music, people, and the idea of turning a job into a lifestyle, JOE can become a place to build skills, friendships, and a career that can take you across cities, countries, and roles.

JOB SUMMARY 

The Product Owner — Guest Experience is responsible for defining and driving a seamless, best-in-class guest experience across JOE & THE JUICE’s stores and digital touchpoints. The role sits at the intersection of our in-store universe and our digital ecosystem — app, website, loyalty, ordering, and payments — ensuring that every interaction a guest has with the JOE brand feels connected, effortless, and unmistakably JOE. 

This role works across the organization, partnering closely with Managing Directors, Operations, Marketing, Commercial, Franchise, and the wider Product team to translate business priorities into meaningful guest experience improvements. It plays a critical part in ensuring that our digital guest experience is consistently activated across markets and integrated effectively into the realities of store operations. 

Day to day, the Product Owner works directly with engineering teams building and evolving our guest-facing app and website, turning business priorities into a clear roadmap, a well-structured backlog, and product requirements that move the guest journey forward end to end. 

As part of the global technology and product organization, this role is instrumental in strengthening guest relationships, growing digital engagement, and ensuring our guest experience evolves in line with the company’s ambitions across markets. 

KEY RESPONSIBILITIES 

• Own the product direction for JOE & THE JUICE’s guest-facing digital experience across app, website, loyalty, digital ordering, and payments, with clear accountability for guest value and business impact.
• Translate company priorities, market opportunities, and guest insights into a focused product roadmap and delivery plan.
• Prioritize the team’s work in close partnership with stakeholders across Engineering, Operations, Marketing, Commercial, Managing Directors, and Franchise, ensuring alignment around the highest-value opportunities and trade-offs.
• Build strong cross-functional relationships and act as a trusted link between business and technology, creating clarity, momentum, and shared ownership across teams.
• Ensure the guest experience works seamlessly across digital and physical touchpoints, connecting online journeys with in-store operations and execution.
• Work directly with engineering as the dedicated Product Owner, owning backlog refinement, defining epics and user stories, and setting clear acceptance criteria to support high-quality delivery.
• Establish a structured and transparent product operating rhythm, with clear OKRs, measurable outcomes, and strong follow-through from discovery through launch and optimization.
• Use data, guest feedback, and operational insight to inform decisions, measure impact, and continuously improve the experience.
• Collaborate with the wider Product team to drive shared standards, consistency, and reusable capabilities across the portfolio.
• Support the activation and adoption of digital products across markets, ensuring solutions are scalable, practical, and relevant in different operating environments.

KEY QUALIFICATIONS 

Required 

• 4+ years of experience in product management or product ownership, ideally within guest-facing or consumer-facing digital products.
• Proven experience owning and evolving consumer-facing digital products such as apps, websites, mobile ordering, loyalty, payments, or similar digital experiences.
• Strong product execution skills, with hands-on experience working in agile teams, managing backlogs, writing clear epics and user stories, and partnering closely with engineering teams through delivery.
• Demonstrated ability to translate business goals, guest needs, and operational realities into clear product priorities and practical solutions.
• Experience working across digital and physical touchpoints, ideally within retail, hospitality, F&B, or other multi-site, operationally complex environments.
• Strong commercial and analytical mindset, with experience defining KPIs, using analytics, and combining quantitative and qualitative insights to inform decisions and measure impact.
• Proven ability to lead cross-functional initiatives and build alignment across engineering, design, marketing, commercial, operations, and senior business stakeholders in an international organization.
• Strong communication and stakeholder management skills, with the ability to create clarity, build trust, and drive momentum across teams and markets.
• Strong AI literacy, with the ability to use AI tools to accelerate product work in practice — from shaping PRDs, epics, and user stories to improving research, synthesis, and decision-making.

Preferred 

• Experience working in distributed or multi-site environments, such as retail, hospitality, F&B, or similarly operationally complex businesses.
• Experience with loyalty programs, CRM, or personalization at scale.
• Familiarity with AWS-based product stacks and modern API-first architectures.
• Relevant product certifications, such as CSPO or SAFe POPM, are an advantage, but not required.

ABOUT JOE & THE JUICE

JOE & THE JUICE is a healthy fast casual concept founded in Copenhagen in 2002; since then, we have grown to more than 450 locations across 20 countries and employing more than 4,500 people worldwide. From day one, our ambition has been to prove that there should be no trade off between taste and health. 

We serve high quality, freshly prepared juices, shakes, coffee, and sandwiches in relaxed, contemporary concept cafés that combine convenience with distinct urban atmospheres. JOE & THE JUICE goes beyond products and towards the full experience around the bar, creating a consistent universe for guests and Juicers in all our locations.  

We invest heavily in internal development through our Moneyball career system and a culture where most leaders, including C-suite, VPs, and directors, have started behind the bar. We continue to evolve our people-centric and sustainability agenda that is part of our Nordic heritage and our commitment to a better future.