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Brand Content Strategist

Georgia

ISsoft, a subsidiary of Coherent Solutions, is a digital product engineering company focused on empowering business success. Our global team of 2000+ talented professionals collaborate seamlessly to deliver innovative solutions that drive measurable business impact. Headquartered in Minneapolis, USA, the company’s core competencies across 10 locations worldwide include product software development, IT consulting, data and analytics, machine learning, mobile app development, DevOps, Salesforce, and more.

We grow a team of advisors, not just order takers, and strive to make the company a place for career growth and opportunities. If you want to grow your core competencies, share your passion and be sure that every contribution is evaluated, we are on the same page.

We're seeking a Brand Content Strategist to oversee content creation across marketing channels and elevate the brand's voice. You will be responsible for tailoring a better approach to content creation based on trends and best practices, and guiding a team of copywriters. This role also involves creating compelling copy for our website and marketing materials (services pages, ads, one-pagers, banners, and so on). You will mainly focus on short-form writing, using your knack for storytelling.

What You'll Do

  • Stay on top of industry trends and audience preferences and adjust content creation strategy
  • Create and optimize the content plan with the audience and brand relevance in mind
  • Ensure that brand messaging is consistently included in all content across marketing channels
  • Work closely with marketing, PR, SEO, design, and sales specialists to improve content
  • Create copy for marketing campaigns, service pages, conferences, events, and similar
  • Be a contact point for copywriters, helping them improve content focus and clarity
  • Suggest new concepts and refine existing materials to strengthen brand messaging and brand voice

Job Requirements

  • 3+ years of experience in a similar role
  • Native or near-native English
  • Excellent writing, storytelling, and editing skills
  • Portfolio showcasing marketing campaign ads, newsletters, website landing pages, blog posts, or other relevant content pieces
  • Ability to work independently, take initiative, and manage and support others
  • Strong understanding of content marketing trends
  • Experience working with B2B and enterprise audiences
  • Experience with SEO optimization and relevant tools is a plus
  • Background in Communications, Journalism, or Marketing is an advantage

What Do We Offer

The global benefits package includes:

 

  • Technical and non-technical training for professional and personal growth;
  • Internal conferences and meetups to learn from industry experts;
  • Support and mentorship from an experienced employee to help you professional grow and development;
  • Internal startup incubator;
  • Health insurance;
  • English courses;
  • Sports activities to promote a healthy lifestyle;
  • Flexible work options, including remote and hybrid opportunities;
  • Referral program for bringing in new talent;
  • Work anniversary program and additional vacation days.

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