Media Planning & Strategy Manager (f/m/d)

At IONOS, the leading European provider of cloud infrastructure, cloud services and hosting services, you will work together with a wide range of teams. We are characterized by open structures, a friendly working culture and flat hierarchies with a strong team spirit. We firmly believe that work and fun are compatible, and offer you the right environment for this. Our constant growth means that we are always looking for new colleagues. Become part of IONOS and grow with us.

Tasks

• Develop and manage integrated media strategies (online & offline) in alignment with corporate and marketing objectives across all brands within the IONOS Group portfolio.
• Design holistic, brand- and country-specific omnichannel media strategies with a strong focus on brand awareness, while simultaneously acting as growth drivers for performance goals.
• Independently plan, manage, and continuously optimize national and international full-funnel campaigns in close collaboration with internal teams and media agencies.
• Analyze target audiences, markets, and competitors to derive data-driven media recommendations.
• Negotiate, conclude, and continuously optimize media deals and framework agreements with national and international media partners, publishers, and platforms, including evaluation of terms, pricing, and performance.
• Manage and efficiently allocate the media budget, taking ownership of budget monitoring and reporting.
• Select, qualitatively assess, and manage relevant media channels, as well as identify and develop new channels and partnerships.
• Conduct KPI-based performance monitoring and prepare decision-relevant reports and management presentations.
• Act as the central point of contact and strategic interface between internal stakeholders (marketing, creative, data) and external partners.
• Strategically align brand and performance initiatives (upper, mid, and lower funnel) to ensure a consistent and seamless user journey.

Qualifications

• A completed degree in marketing, media, communications, or a comparable field.
• Several years of experience in media planning, media strategy, or media consulting.
• Strong analytical skills and a strategic mindset, combined with a solid understanding of media KPIs and their impact on brand awareness and performance.
• Confident handling of analytics tools (e.g., Looker, SpotEffects) and hands-on experience with the digital marketing platform stack (e.g., DV360, GA4).
• Strong team spirit, high level of initiative, and confidence in advising internal and external stakeholders.
• Business-fluent German and English skills, both written and spoken.

Benefits

• Hybrid working model.
• Flexible working hours through trust-based working hours.
• At some locations a subsidized canteen and various free drinks.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.

About IONOS

IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB). The company serves around six million customers and operates across 18 markets in Europe and North America, with its services being accessible worldwide. With its Web Presence & Productivity portfolio, IONOS acts as a 'one-stop shop' for all digitalization needs: from domains and web hosting to classic website builders and do-it-yourself solutions, from e-commerce to online marketing tools. In addition, the company offers Cloud Solutions to enterprises who are looking to move to the cloud as their businesses evolve. 

We value diversity and welcome all applications - regardless of, for example, gender, nationality, ethnic or social origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.