Direct Marketing Acting Team Lead

Your role at Exness:

You will lead a team of direct marketing specialists to plan and execute data-driven CRM campaigns across multiple channels, focusing on personalization and conversion. You will drive strategic initiatives, optimize performance, and collaborate with cross-functional teams to boost customer engagement and value.

You will:

• Lead and mentor a team of direct marketing specialists in executing direct marketing campaigns.
• Oversee the copy and design process and provide necessary input for direct marketing campaigns.
• Develop and execute data-driven marketing strategies by leveraging analytics, segmentation, and personalized messaging to maximize engagement and conversion rates from CRM Marketing channels.
• Take ownership of key marketing campaigns (e.g. weekly, monthly, market events, insights) with the goal of optimizing performance and driving increased conversion to deposit and client value.
• In collaboration with the Campaign Management team, own ideation and execution of global campaigns run through CRM Marketing channels.
• Support CRM, email marketing, and automation workflows to improve customer retention and lifetime value.
• Optimize user journeys using personalization, resulting in uplift in conversion rates.
• Work with stakeholders from within CRM Marketing and other Marketing teams to define and understand requirements for DM tasks;
• Define and track key performance indicators (KPIs) using tools such as Tableau, Google Analytics  to inform strategic decisions.
• Set and monitor core KPIs,, conduct daily performance reviews, and adjust strategies for continuous improvement.
• Collaborate with data & analytics teams to ensure accurate data collection, tracking and transparent reporting.
• Improve campaign performance through A/B testing, set right hypotheses and verify hypotheses based on experiment results;
• Understand our CRM Marketing landscape and help to find potential for improvement in terms of automated journeys and channels;

What makes you a great fit:

• Previous experience in the Trading/iGaming/Betting/Gambling industry 
• 5+ years in working in direct marketing field managing outbound communications with recent experience as senior specialist or team lead
• Hands-on experience with activation platforms and engagement tools, such as Salesforce Marketing Cloud (preferable), Braze, Iterable, Hubspot
• Previous experience with launching omni-channel communication and deep understanding of various channels: email, push, sms, in  product notifications
• Experience with journey automation
• Proficiency in using reporting tools such as Tableau, Looker, Power BI
• Leadership experience and prioritization skills
• Ability to manage more complex projects with multiple stakeholders
• Basic SQL skills preferable

What we offer along the way:

• Competitive and attractive compensation
• Extensive learning opportunities, such as professional training and certifications, soft skills development, free English courses, and trading workshops
• Health and life insurance for employees, spouses, and children, including vaccinations, tests, mental health care, and coverage for vision and dental care
• Generous time off, including 21 days of annual leave and paid sick leave
• Allowance for sports club memberships or other physical exercise activities
• Holiday flight tickets and accommodation coverage (within the yearly limit)
• Meal and transportation allowance
• Education allowance for your children’s school and kindergarten fees
• Outstanding team-building experiences and corporate parties

Your journey after applying:

• TA Interview (30 minutes)
• Interview with the hiring manager (1 hour)