Regional Marketing Manager (Thai Speaker)

Your role at Exness:

As the Regional Marketing Manager for Thailand & Laos, your role is to shape and execute localized marketing strategies that align with Exness’s global vision. You'll work cross-functionally with regional teams, media partners, and compliance to ensure impactful, high-performing campaigns that build brand awareness and drive acquisition across both markets.

You will:

• Collaborate with the Regional Director, Team Lead, and Head of Department to design and implement tailored go-to-market strategies for Thailand and Laos.
• Oversee the coordination and rollout of marketing initiatives that drive awareness, consideration, and acquisition in the region.
• Work with local teams and media agencies/suppliers (e.g., influencers, websites) to secure effective media placements and regional deals.
• Represent the marketing team in regional and country-specific forums, building strong internal and cross-functional relationships.
• Own the development of campaign briefs that are aligned with business goals and fully compliant with regulatory standards.
• Collaborate with the marketing operations and planning team to hand over business briefs and provide executional support as needed.
• Request and incorporate regional market research and competitive analysis into strategic and creative planning.
• Partner with the Compliance team to review all marketing content and campaigns for regulatory adherence and identify new compliant marketing opportunities.
• Monitor and report on KPIs weekly and monthly; analyze campaign results and contribute to post-campaign performance reviews.
• Track marketing expenditures to ensure spending is aligned with strategic goals and country-specific objectives.
• Keep up to date on regional developments including competitor activity, regulatory changes, and market shifts; share insights in stakeholder reports.
• Ensure high standards across all deliverables, meet deadlines, and verify all data with reliable sources.
• Assist the Team Lead and Head of Department with ad-hoc business tasks and special projects as required.

What makes you a great fit:

• 5 years of experience as a Marketing Manager or in a similar marketing role
• Bachelor’s degree in Marketing, Communications, Finance, or a related field
• Strong background in creating detailed 360° campaign briefs
• Experience with both online and offline media channels
• Proven hands-on experience with marketing tools and software, including CRM solutions
• Solid understanding of best practices in digital marketing
• Ability to thrive in a fast-paced environment and perform under pressure
• Excellent organizational and analytical skills, with a strong attention to detail
• A proactive, problem-solving mindset and the ability to collaborate with diverse stakeholders
• Strong time and resource management abilities
• Exceptional communication skills
• Proficiency in advanced English and Thai for professional use; additional languages are a plus

Nice to have:

• Experience working in fintech or iGaming companies
• Experience working with analytics tools, such as Tableau and PowerBi

What we offer along the way:

• Competitive and attractive compensation
• Extensive learning opportunities, such as professional training and certifications, soft skills development, free English courses, and trading workshops
• Health and life insurance for employees, spouses, and children, including vaccinations, tests, mental health care, and coverage for vision and dental care
• Generous time off, including 21 days of annual leave and paid sick leave
• Allowance for sports club memberships or other physical exercise activities
• Holiday flight tickets and accommodation coverage (within the yearly limit)
• Meal and transportation allowance
• Education allowance for your children’s school and kindergarten fees
• Outstanding team-building experiences and corporate parties

Your journey after applying:

1. Interview with your Recruiter (30 minutes)
2. Home Task
3. Interview with Team Lead (1 hour)
4. Interview with HoD (up 1 hour)
5. Team interview (1 hour)