Senior Demand Generation Manager- US
We are Indeed Flex. We Help People Get Jobs. Right now, we’re hiring!
The current staffing model is broken, with low wages and limited opportunities. As flexible work continues to grow, we’re taking a radically different approach: providing job seekers with control, ownership, and choice, so employees can find the working patterns and scenarios to suit their lifestyles. In doing so, we aim to revolutionize the industry.
After demonstrating our approach throughout the UK under the Syft brand, we were acquired by Indeed.com in 2019 and we rebranded to Indeed Flex in 2020. With continued independence and phenomenal levels of support,t we’ve been able to accelerate our mission as we expand throughout the US as well as the UK. Fast growth creates tremendous opportunities - come and join a team of inquisitive, passionate, and driven individuals helping each other grow and building something meaningful!
Main Purpose
As the Senior Demand Generation Manager, you’ll catalyze revenue growth, brand expansion, and pipeline acceleration through data-driven, integrated demand generation and content marketing strategies. Leveraging insights to refine Ideal Customer Profiles (ICP), you’ll deploy advanced Account-Based Marketing (ABM) tactics and high-impact campaigns that drive measurable results across mid-market and enterprise segments.
You’ll work closely with the Sales, Product, and Digital teams to ensure seamless alignment across initiatives.You will also lead the demand generation team to exceed ambitious KPIs, driving lead engagement, conversion rates, and revenue growth.
Responsibilities & Duties
Reasonable accommodations may be made to enable individuals with disabilities to perform essential responsibilities and duties.
- Define and refine Ideal Customer Profiles (ICP) with input from Enterprise and Mid-Market teams to target high-value accounts.
- Take ownership of lead allocation and distribution for enterprise teams, ensuring maximum impact and efficiency from our databases.
- Build an Account-Based Marketing (ABM) strategy to optimize engagement and conversions.
- Launch high-impact B2B campaigns with precise metrics, personas, and growth tactics.
- Coordinate with Digital on paid strategies and Events on cohesive, high-impact initiatives.
- Partner with Product to strengthen and communicate a unified value proposition across campaigns.
- Lead the creation of prospect-focused content (thought leadership, reports, case studies) to drive lead generation and conversion.
- Syndicate targeted content to attract high-quality leads and advance them through the funnel.
- Manage freelancers to scale content production, aligning with buyer personas.
- Implement nurturing journeys, lead scoring, and lifecycle stages in HubSpot and Salesforce to increase MQLs, SQLs, and revenue.
- Develop multi-channel campaigns across Google, LinkedIn, and other platforms to drive engagement and broaden reach.
- Leverage attribution models and robust tracking to link campaign performance to pipeline impact directly.
Requirements
- 8+ years in B2B demand generation, including experience in ICP refinement, ABM strategy, content-led campaigns, and optimization.
- Proven track record of driving MQLs, SQLs, Opportunities, and revenue through integrated, multi-channel campaigns.
- Strong proficiency with HubSpot, Salesforce, and CRM best practices.
- Expertise in data-driven strategies, impactful content marketing, and ABM with measurable results.
- Experience using AI to streamline and accelerate processes.
Benefits
- $100,000 to $130,000 base
- Performance based bonus
- Medical, Dental, Vision, and 401K
- Access to all Company & Employee Benefits
- 25 days PTO (prorated) + Birthday Day Off
- 8 Public Holidays
- Duvet days
- Laptop
- Volunteer days
- STIPs (Short Term Incentive Plan)
- Regular team-building events
You’ll fit right in at Indeed Flex if:
- You’re a great communicator and highly collaborative. We’re best when we all pull in the same direction
- You don’t mind doing the work, whatever it is - you can see the impact at the end and you’re in it for the long haul
- Data is your heart and soul - you know you need it to drive you in the right direction
- You’re proactive and always willing to learn
- You can navigate the ambiguity and high levels of autonomy in a scale-up environment - you know what we’re about and you want to be a part of it.
Equal Opportunities and Accommodations Statement
Indeed Flex is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We’re proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds.
Indeed Flex is committed to providing reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please contact Indeed Flex Human Resources at HR@indeedflex.com.
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