Product Marketing Manager
We are Indeed Flex. We Help People Get Jobs. Right now, we’re hiring!
The current staffing model is broken, with low wages and limited opportunities. As flexible work continues to grow, we’re taking a radically different approach: providing job seekers with control, ownership and choice, so employees can find the working patterns and scenarios to suit their lifestyles. In doing so, we aim to revolutionise the industry.
After demonstrating our approach throughout the UK under the Syft brand, we were acquired by Indeed.com in 2019 and we rebranded to Indeed Flex in 2020. With continued independence and phenomenal levels of support we’ve been able to accelerate our mission as we expand throughout the US as well as the UK. Fast growth creates tremendous opportunities - come and join a team of inquisitive, passionate, and driven individuals helping each other grow and building something meaningful!
Main Purpose
As a Product Marketing Manager, you will be responsible for shaping and executing go-to-market (GTM) strategies, collaborating closely with product, sales, and marketing teams to drive product adoption, market fit, and revenue growth.
Your role will focus on crafting clear messaging and positioning for products, as well as developing product-focused sales enablement content, case studies, and user guides to support both lead generation and customer onboarding.
Responsibilities & Duties
- Collaborate closely with the product team to develop and refine the go-to-market (GTM) strategy, aligning with sales to ensure product-market fit and successful launches.
- Develop and deliver product-focused sales enablement content, including case studies, product one-pagers, and sales presentations that drive lead generation and conversion.
- Create user guides, tutorials, and product education materials to drive customer adoption and increase engagement.
- Work closely with creative teams to ensure all marketing content highlights product features and benefits and aligns with the overall product strategy.
- Leverage Walnut IO and other platforms to create best-in-class product videos and interactive tutorials that showcase features and provide engaging product education.
- Conduct market research and gather customer insights to inform product positioning and messaging.
- Collaborate with cross-functional teams to ensure consistent messaging across all channels, supporting the product throughout its lifecycle.
- Track and analyse product marketing campaign performance, making data-driven decisions to optimise messaging, content, and strategies.
- Lead the creation of content management processes to support product launches and drive customer engagement throughout the customer journey.
- Manage customer newsletter for BAU requests and product marketing updates/launches.
Requirements
- 5+ years of experience in B2B product roles, with a focus on client engagement.
- Experience in managing the full lifecycle of client communications and supporting sales efforts.
- Strong experience working closely with product teams to develop and execute GTM strategies, ensuring alignment between sales and product market fit.
- Proven track record of creating and managing product-focused sales enablement content and case studies that drive lead generation and conversion.
- Experience producing user guides and educational materials to promote product adoption and engagement.
- Ability to work with creative teams to develop content that highlights key product benefits and features.
- Proficiency with demo platforms to deliver engaging product videos and interactive tutorials.
- Excellent writing and communication skills, with experience producing high-quality B2B product marketing content.
- Proficiency with CRM and marketing automation platforms (e.g., HubSpot, Braze) to track and optimise campaigns.
- Data-driven, with strong analytical skills to measure the effectiveness of product marketing efforts.
- Ability to manage multiple projects and deadlines, working cross-functionally across product, sales, and marketing teams.
Benefits
- £50,000 - £57,000 salary per annum + bonus
- 25 days holiday
- Office based role (4 days in the office/ 1 day remote)
- Free lunch in office
- Cycle to work scheme
- Pension
- Private Medical Healthcare
- Dental Plan
- Discounted gym membership
- Day off on your birthday
- Regular team building events
- Perkbox - discounts and goodies on some of your favourite brands
You’ll fit right in at Indeed Flex if:
- You’re a great communicator and highly collaborative. We’re best when we all pull in the same direction
- You don’t mind doing the work, whatever it is - you can see the impact at the end and you’re in it for the long haul
- Data is your heart and soul - you know you need it to drive you in the right direction
- You’re proactive and always willing to learn
- You can navigate the ambiguity and high levels of autonomy in a scale up environment - you know what we’re about and you want to be a part of it
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