Marketing Lead

Inbank is a financial technology company with an EU banking license that connects merchants, consumers, and financial institutions on its next-generation embedded finance platform. Our financing solutions are embedded seamlessly into the shopping journey of 6,000+ retailers. This helps our merchant partners grow their businesses, while end customers benefit from a frictionless shopping experience wherever they are. With a focus on innovation and growth, we are looking for talented people to join our team of 440+ working across our offices in Estonia, Latvia, Lithuania, Poland, and the Czech Republic.

As part of our ambitious growth plans, we’re looking for a talented Marketing Lead to join our team in Poland. In this role, you will take ownership of building and scaling Inbank’s consumer marketing presence — strengthening brand visibility and driving the growth of our Pay Later products through smart, resource-efficient initiatives.

You’ll work closely with sales, product, and our global marketing team, as well as external partners, to plan and execute impactful campaigns. This is a hands-on role that requires an entrepreneurial mindset — someone who is comfortable testing new ideas, taking ownership, and turning insights into measurable results.

We’re looking for a proactive communicator with a passion for marketing and a drive to make things happen. If you’re ready to take on a challenge and play a key role in shaping our growth in Poland, we’d love to meet you.

What will you be doing?

• Own and execute the full marketing scope in Poland as a hands-on generalist across brand, product marketing, PR, content, and partnerships.
• Build brand awareness through creative, high-impact initiatives and campaigns, while continuously optimizing performance based on data and insights.
• Lead PR and communications end-to-end, from crafting compelling narratives to securing media coverage, with support from external agencies where needed.
• Plan and deliver partner marketing activities and cross-sell initiatives in close collaboration with internal teams and external stakeholders.
• Create and manage local content, combining strategic thinking with hands-on execution, including basic design and adaptation of visual assets.
• Manage external partners, agencies, and freelancers, ensuring efficient budget allocation and strong ROI.
• Develop and execute the local marketing calendar, including campaigns, initiatives, and events, aligned with business goals.
• Work closely with the global marketing team, contributing to shared projects, strategy, and best practices.
• Monitor performance, analyse results, and continuously test, learn, and iterate to unlock new growth opportunities.
• Contribute to shaping both short- and long-term marketing strategy for the Polish market, staying ahead of trends and identifying local opportunities.

Ideally, you would have:

• Several years of hands-on marketing experience (ideally FinTech/startups), with a strong track record of delivering results efficiently and adapting in fast-paced environments
• Balance of strategic thinking and execution; ability to own and deliver end-to-end initiatives from problem definition to measurable impact
• Strong understanding of the Polish market, with solid content, storytelling, and copywriting skills, plus experience in PR, media relations, and agency collaboration
• Hands-on experience in partnership, content, and growth marketing; able to independently create simple visual/content assets when needed
• Entrepreneurial, results-driven mindset with strong analytical skills and a data-driven approach to optimisation; comfortable with ambiguity and experimentation
• Excellent communication and collaboration skills, with high ownership, proactivity, attention to detail.
• Fluency in Polish and English.

 Our offer to you:

• Compensation tailored to your experience, along with a comprehensive benefits package.
• A hybrid and autonomous way of working, built on trust and flexibility.
• Private medical care (Enel-Med).
• Sports activity subsidy (Multisport).
• Group life insurance options.
• Social Fund benefits, including holiday subsidies and vouchers.
• Professional development training and access to a benefit platform.
• An inspiring and challenging environment where you can grow professionally and take real ownership.
• Annual company-wide getaway and frequent team integration events.
• A 6-week paid sabbatical after four years at Inbank, recognising long-term impact and strong performance.
• A friendly, results-oriented team.

At Inbank, we strive to have an inclusive and diverse working environment, so we welcome you to apply even if you do not match all the points here, but think you would do well.