Senior Manager, Marketing – Canada

Senior Manager, Marketing – Canada 

 

Location: Hybrid or Remote (with ability to travel to Toronto) 

Department: Marketing 

Reports to: Managing Director, Canada & Global CMO 

Company: HSO – A global Microsoft business transformation partner 

 

About the Role 

HSO is looking for a dynamic Senior Marketing Manager to elevate our brand and accelerate our growth across the Canadian market. This is a strategic, high‑visibility leadership role where you will partner closely with Sales, our global Marketing organization, and Microsoft to position HSO as the #1 Microsoft business transformation partner in Canada. 

Your mission: drive breakthrough demand generation across new prospects and existing customer accounts, while leading a growing marketing team and shaping go‑to‑market strategy for one of HSO’s most important regions. 

What You’ll Do 

• Lead and manage the Canada Marketing & Business Development team. 

• Build and execute integrated marketing programs across campaigns, events, digital, social and PR. 

• Develop targeted account strategies for new business and expansion within existing customers. 

• Own customer‑specific marketing initiatives, working with Microsoft, global teams and agencies. 

• Track, measure and optimise marketing performance and ROI. 

• Lead all marketing collaboration with Microsoft, including messaging, campaigns and events. 

• Drive customer evidence programs including case studies and references. 

• Oversee the marketing budget and ensure strong ROMI. 

 

What You Bring 

• 8–10 years of marketing experience, ideally in B2B IT, technology or consulting. 

• University degree in business or marketing preferred. 

• Proven success in brand, demand generation and partner marketing. 

• Strong understanding of Microsoft’s GTM model and partner ecosystem. 

• Experience with ABM, segmentation, CRM, analytics and data‑driven marketing. 

• Excellent leadership, communication and stakeholder management skills. 

• Experience delivering integrated, multi‑channel marketing programs. 

• Budget planning and ROI analysis experience. 

Metrics You’ll Own 

• MQLs, SQLs, opportunity creation and Revenue Pipeline Contribution. 

• Return on Marketing Investment (ROMI). 

• Budget effectiveness. 

• Contribution to revenue growth. 

 

Why HSO? 

At HSO, you’ll join a global community of digital transformation experts, backed by one of the strongest Microsoft partnerships in the world. You’ll have the autonomy to shape the strategy, build a world‑class marketing engine, and make a measurable impact on HSO’s growth in Canada.