Brand Marketing Specialist

HOW YOUR WORK CAN TRANSFORM THE WORLD!

 

The Mission

 The LATAM Marketing team drives the growth of the creator economy in the region by positioning Hotmart as the most trusted platform for digital creators. Latin America is a fast-growing and strategic priority market for the company, and marketing plays a key role in strengthening our brand, generating demand and accelerating ecosystem adoption through brand strategy, full-funnel campaigns and meaningful customer experiences.

Your responsibilities will include:

• Execute brand and communication campaigns across the LATAM market.
  
  
• Support the development and implementation of integrated marketing campaigns (360° / full funnel).
  
  
• Ensure consistency across brand positioning, storytelling and brand narrative.
  
  
• Monitor brand health metrics including awareness, consideration, conversion and brand equity.
  
  
• Analyze campaign performance and generate insights for optimization.
  
  
• Collaborate with Sales, Experience and Social teams on regional initiatives.
  
  
• Support community and creator engagement initiatives in LATAM.
  
  

Qualifications you need:

• Experience in brand marketing or strategic marketing.
  
  
• Experience executing integrated or 360° marketing campaigns.
  
  
• Knowledge of brand positioning and brand building strategies.
  
  
• Strong organizational and project management skills.
  
  
• Around 5 years of experience in marketing roles.
  
  
• Professional proficiency in English and Spanish.
  
  

Nice to have:

• Experience in multinational companies.
  
  
• Experience in community building or ecosystem marketing.
  
  
• Experience in technology, SaaS or creator economy companies.
  
  
• Analytical mindset to interpret campaign performance.

Why work at Hotmart

Hotmart is an all-in-one platform designed to host and sell digital products. The company has been developing innovative solutions for the digital market for over 13 years and is proud of its Brazilian roots. By helping people learn, teach and start an online business, Hotmart hopes to take its mission across the globe, empowering people to live their passions.

Hotmart is part of Hotmart Company, a global tech group headquartered in The Netherlands, with over 1,800 employees in 7 countries. The company has been backed by our clients and investors like GIC, General Atlantic, and Kees Koolen, founder of Booking.com.

All our job opportunities are open to people with disabilities.

We’d love to have your talent on our team.

Beneficios que cuidan de ti

• Participación anual en beneficios y resultados (PLR);
• Hotmart Recharge: Puedes tomar tus vacaciones en el período correcto y recibir un bono extra del 30% de tu salario. Aquí, cuidar tu salud mental y recargar energías se toma muy en serio;
• Budget de educación: incentivo anual destinado al desarrollo de los colaboradores. Este monto puede ser utilizado en cursos, certificaciones, conferencias y otras experiencias de aprendizaje, para apoyar tanto el recorrido individual como las necesidades de su área;
• Seguro de salud: cobertura integral y acceso a una amplia red nacional de médicos, clínicas y hospitales, garantizando atención de calidad para los colaboradores y sus familias. Cobertura dental: tratamientos dentales según una guía específica;
• Day Off de cumpleaños;
• Vale de comida/alimentación.

En cualquier lugar, el impacto es el mismo!

• Ser parte de nuestro equipo significa despertar cada día con la certeza de que el mundo se queda pequeño ante la transformación que podemos generar. Y a medida que te desarrollas, crecemos juntos. Únete a nosotros y ven a impactar, de verdad, tu carrera.