Brand Specialist

We are Hotmart:

We are a global technology company and a protagonist in the Creator Economy, with a complete ecosystem of secure and integrated solutions for those who want to create, sell, and scale digital and physical businesses.

Impact is more than a goal for us. It's how we build our journey and encourage our people.

Being a Trooper means building a career driven by dreams, achievements, and transformations. For us, impact means resonating positively with others through what we create, and this is the fuel that drives us to lead a true revolution in the digital market.

And now, you can be part of this journey!

HOW YOUR WORK CAN TRANSFORM THE WORLD!

The Mission

 The LATAM Marketing team drives the growth of the creator economy in the region by positioning Hotmart as the most trusted platform for digital creators. Latin America is a fast-growing and strategic priority market for the company, and marketing plays a key role in strengthening our brand, generating demand and accelerating ecosystem adoption through brand strategy, full-funnel campaigns and meaningful customer experiences.

Your responsibilities will include:

• Execute brand and communication campaigns across the LATAM market.
  
  
• Support the development and implementation of integrated marketing campaigns (360° / full funnel).
  
  
• Ensure consistency across brand positioning, storytelling and brand narrative.
  
  
• Monitor brand health metrics including awareness, consideration, conversion and brand equity.
  
  
• Analyze campaign performance and generate insights for optimization.
  
  
• Collaborate with Sales, Experience and Social teams on regional initiatives.
  
  
• Support community and creator engagement initiatives in LATAM.
  
  

Qualifications you need:

• Experience in brand marketing or strategic marketing.
  
  
• Experience executing integrated or 360° marketing campaigns.
  
  
• Knowledge of brand positioning and brand building strategies.
  
  
• Strong organizational and project management skills.
  
  
• Around 5 years of experience in marketing roles.
  
  
• Professional proficiency in English and Spanish.
  
  

Nice to have:

• Experience in multinational companies.
  
  
• Experience in community building or ecosystem marketing.
  
  
• Experience in technology, SaaS or creator economy companies.
  
  
• Analytical mindset to interpret campaign performance.

Why work at Hotmart

Hotmart is an all-in-one platform designed to host and sell digital products. The company has been developing innovative solutions for the digital market for over 13 years and is proud of its Brazilian roots. By helping people learn, teach and start an online business, Hotmart hopes to take its mission across the globe, empowering people to live their passions.

Hotmart is part of Hotmart Company, a global tech group headquartered in The Netherlands, with over 1,800 employees in 7 countries. The company has been backed by our clients and investors like GIC, General Atlantic, and Kees Koolen, founder of Booking.com.

All our job opportunities are open to people with disabilities.

We’d love to have your talent on our team.

Come to Hotmart

Join our team and make a real impact, transforming lives on a global scale. Come to Hotmart and be part of the transformation!