Growth Specialist LATAM

HERE YOU REALLY MAKE AN IMPACT: YOUR CAREER, PEOPLE, THE WORLD

Hotmart is a global technology company, the leader in digital business, driving a market of +$10B dollars in creators' earnings, and a protagonist in the Creator Economy with more than 200,000 creators. Based in the Netherlands, our +1,700 Troopers - as we affectionately call our employees - are spread across seven countries.

Our way of working is to develop talents while generating a positive impact on the world. To achieve this, we use technology to enable people to transform their knowledge into successful businesses and we work with Autonomy, Freedom and “Love”, to always remember to nurture sincere relationships and care about the people around us.

We form a multiplatform ecosystem that drives the Creator Economy market and generates global impact, fulfilling our mission of encouraging people to share their knowledge to win the world by creating, selling and scaling their digital business.

Inbound Marketing Specialist

We are looking for an Inbound Marketing Specialist to strengthen our demand generation team for the sales (new business) department.
This person will be responsible for leading strategic inbound projects focused on lead generation, working across Content, Campaigns, PAID Media, and organic channels.

We’re looking for someone with an analytical mindset, strong communication skills, and solid project management abilities — someone capable of leading initiatives end-to-end with a performance-driven approach.

Key Responsibilities:

• Lead and manage inbound marketing projects focused on generating qualified leads;

• Plan and monitor paid traffic campaigns in partnership with the performance media team;

• Collaborate with the creative team (video makers and designers) to structure campaigns, and work closely with the sales team to ensure proper lead handling and conversion workflows;

• Monitor marketing and sales funnel KPIs, and propose process optimizations based on data;

• Ensure alignment across all involved teams (Creative, Growth Marketing, and Sales) and act as a bridge between strategy and execution;

• Manage stakeholders and deliver executive-level presentations to leadership (directors).

Requirements:

• Minimum of 3 years of relevant market experience;

• Ability to lead projects autonomously and collaboratively;

• Strong analytical profile;

• Experience with paid traffic strategies (Meta Ads, Google Ads, etc.);

• Knowledge of marketing automation tools (Salesforce);

• Strong verbal and written communication skills, with the ability to collaborate across multiple departments and stakeholders;

• Residing in Colombia (Bogotá D.C) or Mexico (CDMX);

• Must have English skills for conversation;

• Previous experience working in multidisciplinary squads.

Nice to Have:

• Previous experience in digital marketing within the creator economy;

• Experience working in an AGILE environment.

Model of Work: Hybrid - 3 days per week in the office.

COME TO HOTMART

Being part of our team is waking up every day with the certainty that the world is small for the size of the impact we can generate.

Come to Hotmart and fall in love for transforming: you, your career, the world!