Sr Marketing Manager

HERE YOU REALLY MAKE AN IMPACT: YOUR CAREER, PEOPLE, THE WORLD

Hotmart is a global technology company, the leader in digital business, driving a market of +$10B dollars in creators' earnings, and a protagonist in the Creator Economy with more than 200,000 creators. Based in the Netherlands, our +1,700 Troopers - as we affectionately call our employees - are spread across seven countries.

Our way of working is to develop talents while generating a positive impact on the world. To achieve this, we use technology to enable people to transform their knowledge into successful businesses and we work with Autonomy, Freedom and “Love”, to always remember to nurture sincere relationships and care about the people around us.

We form a multiplatform ecosystem that drives the Creator Economy market and generates global impact, fulfilling our mission of encouraging people to share their knowledge to win the world by creating, selling and scaling their digital business.

We’re looking for a strategic, creative, and hands-on Senior Marketing Manager to lead our Brand & Brand Experience efforts across Latin America. This role will be critical in bringing the Hotmart brand to life in ways that are consistent, engaging, and culturally relevant. You will be responsible for building and evolving the brand strategy, ensuring consistency across all touchpoints, and leading brand experiences—both physical and digital—that resonate deeply with our audiences.

You will also be expected to lead cross-functional teams and stakeholders, inspiring others through clear vision, collaboration, and accountability. This position requires strong leadership and influencing skills to align regional and global strategies.

Key Responsibilities

• Develop and lead the brand strategy for Latin America, ensuring alignment with global brand positioning and business goals
• Strengthen the brand foundation across the region, applying and localizing tone of voice, messaging frameworks, and visual identity guidelines
• Lead and mentor internal team members and cross-functional collaborators, fostering a culture of creativity, ownership, and excellence
• Lead integrated brand campaigns and storytelling initiatives that drive awareness, preference, and emotional connection with the Hotmart brand
• Manage and evolve brand experience initiatives, including our podcasts, YouTube channel, and other content platforms
• Oversee the strategy and execution of key branded events and sponsorships in Latam, ensuring consistency, impact, and alignment with local priorities
• Develop compelling content, social media strategies and its execution to ensure a cohesive narrative across all channels
• Identify opportunities to increase brand visibility and love in Latin American markets through both traditional and innovative formats
• Track and report on brand health metrics and campaign performance to optimize efforts and drive continuous improvement

What We’re Looking For

• 8+ years of experience in marketing, with a strong focus on brand strategy, brand experience, and integrated campaigns
• Experience in Latam markets and deep understanding of cultural nuances, behaviors, and media landscape in the region
• Strong storytelling and creative thinking skills
• Proven leadership skills, with experience managing people and/or complex cross-functional projects
• Proven ability to lead cross-functional initiatives and collaborate with global and regional teams
• Strong project management skills and ability to juggle multiple priorities in a fast-paced environment
• Excellent verbal and written communication in Spanish and English
• Passion for creators, entrepreneurship, and the digital economy

COME TO HOTMART

Being part of our team is waking up every day with the certainty that the world is small for the size of the impact we can generate.

Come to Hotmart and fall in love for transforming: you, your career, the world!