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Senior Marketing Manager [Email] (m/f/d)

Explore a new world of possibilities:

At HomeToGo, we’re on a mission to make incredible accommodation easily accessible for everyone. Our team is united by a passion for travel, driven by innovation and impact, and guided by open-minded leaders at every level. Our commitment to recognizing and empowering exceptional talent is the foundation of our growth. We are actively hiring candidates from all around the world, including sponsoring visas for Germany. An amazing journey of opportunity with an international team lies ahead - join us!

Your future contribution:

HomeToGo is looking for an innovative Senior Marketing Manager [Email] (m/f/d) who is passionate about owning various email marketing campaigns for all of our brands. You will be part of the Retention team and with our marketeers, tech and data science stakeholders, you will drive the long-term productization goals to enhance scalability of the retention tech stack.

How you’ll add value:

  • Build and maintain the email marketing calendar and manage user experience/ funnel from campaigns to sessions and revenue for email marketing
  • Drive post-acquisition engagement through onboarding and retargeting emails and other initiatives to improve engagement and LTV
  • Partner with marketing tech, design and product teams to build new functionality and troubleshoot issues as needed
  • Drive the weekly optimization & investigation of campaigns including content coordination, creative reviews, list and campaign set up
  • Lead and/or assist in analysis to determine new opportunities and define requirements

You’ll be successful in this role if you:

  • 3+ years of experience in Retention/ CRM Marketing or Email Marketing
  • Have prior experience of working with tools like Braze, Salesforce Marketing Cloud, etc. and know how of email HTML & tracking
  • Are data savvy with good knowledge of Data Analysis, especially SQL along with any visualization tool
  • Are a strong project/ campaign manager, with the ability to manage multiple initiatives, priorities, schedules, and deliverables
  • Possess excellent strategic thinking and interpersonal skills, with the ability to break down, communicate complex ideas and influence cross-functional stakeholders.

Note: We operate a rolling recruitment approach  - no deadlines, just opportunities. Should the volume of applications become too high, we might briefly remove this posting to provide our hiring team the space for thorough and unbiased review. The role will be made available again if we decide we’re still looking for the right fit.

Why HomeToGo?

Your journey with HomeToGo is a two way street - we’ve got you covered! We offer a diverse variety of benefits to enable your career development and make HomeToGo a great place to work, including:

  • The essentials: Competitive compensation package, visa sponsorship & relocation assistance*, full IT support & equipment, corporate benefits, modern offices, 27 paid vacation days a year (+ one additional day per year of employment until 32)
  • Career growth: 360° feedback, open feedback culture, buddy and mentorship programs from an international team of passionate industry experts 
  • Personal development: German & Lithuanian language courses, internal and external workshops & trainings, company & team events, Gympass, clubs & sports (e.g. volleyball, running, yoga classes), psychological support
  • Startup spirit: Driven by our Leadership Principles: We are fast, nimble, and results-driven - embodying a startup mentality even as a global, public company. We encourage ownership and enable each other to succeed
  • Flexible work approach: Office-led and remote friendly approach; employees are offered remote work flexibility for up to 50% of the year, including work from abroad benefits. Plus, access to a Travel Industry Card 
  • Climate action: Committed to being a pioneer in green travel: We’ve achieved an industry-leading “Low Risk” ESG Rating (16), awarded by Morningstar Sustainalytics, and are a proud member of Leaders for Climate Action
  • And so much more…

*Certain conditions apply

About us:

HomeToGo is the SaaS-enabled marketplace with the world's largest selection of vacation rentals, listing millions of offers from thousands of trusted partners, including Booking.com, Vrbo and TripAdvisor. From vacation homes, cabins, beach houses, apartments, condos, house boats, castles, farm stays and everything in between, HomeToGo combines price, destination, dates and amenities to find the perfect accommodation for any trip worldwide.

Founded in 2014, HomeToGo operates localized apps & websites in 25 countries across Europe, North America, South America, Australia and Asia-Pacific. HomeToGo also operates brands such as Agriturismo.it, AMIVAC, atraveo, Casamundo, CaseVacanza.it, e-domizil, EscapadaRural, Kurzurlaub, Kurz Mal Weg, Tripping.com and Wimdu.

HomeToGo is an Equal Opportunity Employer, committed to hiring and nurturing exceptional talent, representing various backgrounds, perspectives and skills. We are authentically candid and open-minded, fostering a safe environment for diverse opinions. Our hiring decisions are based on qualifications, merit and business needs. We do not discriminate against race, ethnic origin, gender, sexual orientation, religion, political, ideological or religious views, disability or age.

We are committed to creating and maintaining a workforce of equality and diversity at HomeToGo and to provide opportunities to everyone. We therefore welcome your application even if you aren't completely confident that your experiences fit the job description criteria. We would really love to get to know you!

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