Back to jobs
New

Customer Loyalty Specialist

New York, New York, United States

OVERVIEW:

Gymshark’s loyalty programme is live and growing, and this role is here to run it day-to-day. 

The Loyalty Specialist is the executor behind the programme: building and publishing promotions and rewards in our deals engine, managing the referral programme, tracking performance, and making sure the activation plan actually happens. It’s a hands-on, detail-focused role that sits at the intersection of commercial, product, and CRM. 

You’ll work closely with the Loyalty Manager and cross-functional partners including CRM, Digital Product, and Creative. There is room to grow here for someone who brings ideas as well as execution.

WHAT YOU'LL BE DOING:

Responsible for: 

Programme Execution & Activation 

  • Build, test, and publish member-exclusive campaigns and rewards, from brief through to live 
  • Execute the loyalty activation plan, managing workstreams, timelines, and delivery across quick wins and structured workstreams 
  • Operate the deals and promotions engine to configure, test, and deploy member offers and tier-based rewards 
  • Use programme data and member feedback to spot what’s working, flag what isn’t, and propose fixes 
  • Come with ideas, not just tasks. We want someone who thinks about why members behave the way they do and brings that thinking to the programme. 

Referral Programme 

  • Own the day-to-day of the referral programme: performance tracking, issue flagging, supplier liaison, and optimisation testing 
  • Uncover optimizations & testing opportunities to reach monthly goals 
  • Contribute to monthly planning for future initiatives and the programme roadmap 
  • Handle monthly referral reporting across different regions 
  • Build strong working relationships with CRM, Creative, Digital Product, and Data 

Analyse Data & Insights 

  • Track loyalty campaign performance and use the numbers to flag where to focus and what to fix 

Accountable for: 

  • Maintaining weekly & monthly reporting for both referral & loyalty program 
  • Contribute to planning sessions with ideas grounded in what members are actually doing 
  • Coordinate with CRM and Creative to get loyalty campaigns delivered on time and on brief 
  • Gather and analyze customer feedback 
  • Keep a view on loyalty and retention trends and share what’s relevant for Gymshark

WHAT YOU'LL NEED:

Essential Skills:

  • Experience and passion for loyalty programs & customer marketing 
  • Comfortable with data and numbers. Not a specialist, but you own the reporting and know what the numbers are telling you 
  • Test & learn strategies 
  • Customer first mindset 
  • Detail orientated 
  • Collaborative and communicative 
  • Adaptable 
  • Test & learn strategies 

 Preferred Skills:  

  • Hands-on experience with a loyalty or promotions engine  
  • Familiarity with a CRM or lifecycle platform  
  • Comfortable in Excel or Sheets for reporting, tracking, and light data analysis 
  • An understanding of customer lifecycle, retention metrics (AOF, AOV, ACV), and what drives repeat purchase behaviour 

 Please note this is a hybrid role partially based in our New York City office 3 days a week.

All candidates must be local or willing to relocate. You must also be authorized to work in the United States. 

SALARY RANGE

This role has a salary range between $70,000-£75,000.

 We are committed to fair and consistent pay practices. The salary range shown represents the anticipated hiring range for this position and may vary depending on individual qualifications and internal equity

THE PERKS.

Standard benefits include:

  • Comprehensive Medical, Dental & Vision plans
  • Performance-based Bonus opportunity
  • Competitive PTO
  • Contributory 401(k)
  • Gymshark Employee Discount & long service awards
  • Funded multi-site fitness membership
  • Enhanced Family Leave plans
  • STD & LTD plans

Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.

BELONGING AT GYMSHARK.

Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email peopleteamusa@gymshark.com.

Create a Job Alert

Interested in building your career at Gymshark? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...

Can you commit to attending our Gymshark New York workspace?

Select...
Select...
Select...
Select...

We’re committed to finding reasonable adjustments for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. 

If you’d like to request a reasonable adjustment please email talent@gymshark.com. 

Select...

🔏Privacy Statement 

We understand that keeping your data safe is really important - it's important to us too!
When you apply for a role with us your personal data in your application will be collected by Gymshark Ltd. and/or Gymshark US Inc. (collectively, “Gymshark”).
This data will be processed subject to our Job Applicant Privacy Notice. 

Please confirm your acknowledgment of this.

Belonging at Gymshark (USA)

We highly encourage candidates to complete this survey, which will help us understand who is applying to join us. All the information we receive is anonymous and aggregated into an overall report so we can monitor our recruitment processes to make them more inclusive and take positive action to ensure Gymshark is diverse and representative.

For each of the questions, you have the option to select “Prefer not to say” if you don’t want to provide the information.

Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Gymshark’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.