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CRM Specialist

New York, New York, United States

OVERVIEW

We are looking for a data-driven and highly organised CRM professional to join our team. In this role, you will develop and execute multi-channel customer communications that drive engagement, retention, and measurable commercial results. You’ll work across email, push, SMS, in-app messaging, and content cards to deliver personalised, customer-first campaigns that support both regional and global CRM strategies.

WHAT YOU'LL BE DOING:

Customer Insight & Strategy

  • Build a strong understanding of customer behaviour and lifecycle trends.

  • Use data and insights to shape CRM communications and identify test-and-learn opportunities.

Campaign Delivery

  • Plan, brief, build, QA and schedule campaigns across all CRM channels.

  • Segment audiences using demographic, behavioural and performance data.

  • Work closely with Lifecycle, Creative and Marketing teams to ensure campaigns are accurate, aligned and delivered on time.

Quality & Execution

  • Manage the QA process to ensure flawless execution of content, audiences and deployment.

  • Troubleshoot technical issues across CRM channels.

  • Maintain effective relationships with internal and external partners.

Performance & Reporting

  • Produce regular reporting on CRM KPIs with clear recommendations.

  • Deliver post-campaign analysis and suggest optimisations.

  • Support Ongoing test-and-learn programmes to improve lifecycle performance.

WHAT YOU'LL NEED:

Please note this is a hybrid role partially based in our New York City office. All candidates must be local or willing to relocate. You must also be authorized to work in the United States. 

  • 1+ years’ experience in CRM, customer marketing, or lifecycle marketing.

  • Passion for improving customer experience and understanding customer behaviour.

  • KPI-driven, naturally curious, and comfortable working in a fast-changing environment.

  • Strong attention to detail with excellent written and verbal communication skills.

  • Ability to manage and prioritise multiple campaigns and deadlines.

  • Knowledge of audience segmentation and customer targeting.

  • Flexible regarding occasional out-of-hours work when required.

 

SALARY RANGE

This role has a salary range between $67'000 - $75'500 The base pay offered is based on market, experience, and skills. 

 

THE PERKS.

Standard benefits include:

  • Comprehensive Medical, Dental & Vision plans
  • Performance-based Bonus opportunity
  • Competitive PTO
  • Contributory 401(k)
  • Gymshark Employee Discount & long service awards
  • Funded multi-site fitness membership
  • Enhanced Family Leave plans
  • STD & LTD plans

Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.

 

BELONGING AT GYMSHARK.

Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email peopleteamusa@gymshark.com.

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