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Digital Product Director - 12-month FTC

Solihull, England, United Kingdom

Join us as our Digital Product Director, as a 12m FTC maternity cover, reporting directly to our Chief Digital Officer, to play your part in the continued global expansion of a billion-dollar success story in fitness retail. 

This opportunity will be a great fit if you have proven track record in a sector such as apparel, footwear, beauty or wider FMCG. You will get to deliver on the vision and roadmap for digital products at Gymshark – taking responsibility for evolving our digital customer experience across our ecommerce website and app, and our training app. 

The hybrid working pattern features a minimum three days a week at our global HQ in Solihull, UK.

 

FIND THE GYMSHARK WAY

Gymshark has grown rapidly from humble beginnings in a Solihull garage to become a global leader in fitness retail. In such a dynamic, respected, high-growth business, we can offer exciting careers with real opportunity to make your mark and achieve success as a team member and individual.  From day one, our mentality has been ambitious, agile, and disruptive. If you share the Gymshark mindset, join us for the ride – our growth will be your growth!


YOUR ROLE

Your ability to turn the vision into delivery of our digital roadmap will be critical to the next phase of our online growth. The role involves overseeing and improving digital customer journeys, feature prioritisation, product ownership, CRO and ecommerce. Through a deep understanding of customer needs and wants and a focus on value realisation, the digital roadmap will be expertly prioritised to ensure cross-functional teams are focused on unlocking the most impactful features at speed. And our ecommerce team have the tools and capability they need to create the most compelling customer journey’s to drive commercial results.

Key Responsibilities:

  • Take the strategic direction and execute plans with excellence, to maximise consumer value exchange across our digital platforms.
  • Ensure the overall vision for our digital products is continually informed by market trends and competitor analysis.
  • Own the digital product roadmap, prioritising feature developments for maximum impact.
  • Collaborate with technical teams to ensure alignment and effective delivery.
  • Drive conversion rate optimisation through testing and data analytics.
  • Evolve our digital products to enable personalisation and enhance customer loyalty.
  • Continually review and optimise our digital tech stack to remain competitive.
  • Oversee the visual merchandising strategy, ensuring the presentation and placement of the right products to the right customers at the right time in their journey.
  • Lead weekly eCommerce performance reviews, highlighting what’s working, what’s not, and optimising merchandising and customer journeys in support of key site launches and trading events.
  • Maximise the use of onsite content capability to deliver an engaging and effective end to end experience.

Delivered Through:

  • A strategic mindset focused on maximising brand power and digital capabilities.
  • Effective collaboration across departments to achieve cross-functional outcomes.
  • Data-driven decision-making at both tactical and strategic levels.
  • Building and inspiring strong teams to deliver outstanding digital experiences.
  • Growth-focused mindset, driving innovation and revenue generation.

YOUR PROFILE

As a creative thinker, you will bring a customer-focus and data-informed approach, whilst being able to operationalise resources, through hands-on leadership.

We are looking for:

  • Experience in app-based businesses and a demonstrated understanding of retail dynamics – you are likely to come from a Fashion or FMCG background.
  • Experience as a transformational leader fostering cross-functional collaboration.
  • A track record in scaling businesses or transforming traditional siloed operations.
  • A collaborative and transparent approach that incorporates input from various stakeholders.
  • The ability to translate business needs across different departments and speak the language of both tech and non-tech stakeholders.
  • A hands-on approach with the ability to conceptualise and articulate strategies, as well as execute them.
  • A commercially driven mindset, with a focus on delivering tangible results.
  • Strong strategic acumen with the capability to build and implement strategies from scratch.
  • The ability to thrive in a non-hierarchical environment - to drive collective progress and facilitate business scalability.

CLOSING DATE: 11th August 2025

BELONGING AT GYMSHARK.

Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email talent@gymshark.com. 

ABOUT US.

We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.

THE PERKS.

Standard benefits include:

  • Performance-based Bonus opportunity
  • Funded Healthcare benefit
  • 25 days holiday, additional day for your birthday & Bank Holidays
  • Contributory Employer pension scheme
  • Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading
  • Gymshark Employee Discount & long service awards
  • Access to High Street cashback and discounts
  • Financial, Physical and Mental Wellbeing Support
  • Enhanced Family Leave package
  • Life Assurance

Office location specific benefits include (IQ):

  • Gym Membership to The Lifting Club (LC)
  • Onsite lunch provision & coffee bars
  • EV charge points available

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We’re committed to finding reasonable adjustments for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. 

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