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Marketing Strategy and Planning Executive

Solihull, England, United Kingdom

OVERVIEW:

Our Marketing Planning team is at the heart of delivering a seamless, customer-first marketing calendar that truly connects. In this role, you’ll ensure every brand touchpoint is consistent, thoughtfully aligned, and designed with the customer’s perspective front and centre — not just focusing on individual channels. Collaborating closely with teams across Marketing, Creative, Product, Tech, Retail, and beyond, you’ll play a pivotal role in shaping strategy, boosting performance, and driving key trading priorities through smart, integrated planning.

If you’re passionate about creating marketing that genuinely resonates and delivers results, this is the role for you.

 

WHAT YOU'LL BE DOING:

  • Planning

    • Support Senior Marketing Planning Manager in aligning marketing efforts with Brand, Commercial, Retail, and Events teams for campaigns, trading moments, promos, store openings, and events.

    • Lead consolidation of daily activation timelines and ensure channels are aligned on brand accretive promos.

    • Develop new ways to connect IRL customers to the digital ecosystem and integrate campaigns with the Gymshark loyalty programme.

    • Track competitor activity and trends, feeding insights into future planning.

    • Collaborate with channels to review campaign performance and apply learnings.

    Campaigns

    • Support alignment across channel teams for brand and product campaigns, ensuring content availability and audience targeting refinement with Lifecycle team.

    • Communicate marketing plans and strategy updates effectively.

    • Support stakeholder meetings by capturing actions and coordinating campaign wrap-up reports analysing objectives, KPIs, and results.

    • Identify and resolve roadblocks, collaborate with Creative to maintain campaign integrity, and drive data capture in stores to maximise customer insights and permissions.

 

WHAT YOU'LL NEED:

  • Proven experience in a similar role within a DTC business.

  • Genuine passion for a career in marketing.

  • Excellent collaboration skills, with a knack for uniting teams around solutions.

  • Highly organised with keen attention to detail.

  • Enthusiastic about fitness, wellness, and culture.

  • Strong verbal and written communication.

  • Effective interpersonal skills.

  • Confident in challenging ideas and open to being challenged

This is a hybrid role and would require the successful candidate to attend at least 3 days a week in GSIQ, Solihull, UK.

CLOSING DATE: FRIDAY 28th JULY 2025

 

BELONGING AT GYMSHARK.

Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email talent@gymshark.com. 

ABOUT US.

We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.

THE PERKS.

🙌 Competitive ‘Win Together, Lose Together’ Bonus
🩺 Choice of Private Medical Insurance or Healthcare Cash Plan, paid for by us!
🏖 25 days holidays + your birthday and all the Bank Holidays which can be substituted and taken whenever you want.
💻 A truly Flexible Working Culture
👥 A collaborative, creative and inspiring working environment
💰 Employer pension contributions up to 7%
🤩 Life Assurance at four times your basic salary
🦈 50% Gymshark Discount
🎁 Gymshark Gift Card for each year of service
🛍️ Discounts, Cashback and Savings programme
🥇 Financial, Physical and Mental Wellbeing Support
📚 Great Training and Learning Resources
🖥 Choice of hardware and access to the best software
🤒 Paid time off when you’re physically and mentally unwell
🧸 Very Generous Family Leave package – we support you extending your family
🍎 Refuel - Healthy fresh food at GSHQ
🏋️‍♂️ Lifting Club (LC) Gym Membership
👉 Free monthly massages
💈 Beauty and Barber facilities
🚘 Free on-site parking

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We’re committed to finding reasonable adjustments for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. 

If you’d like to request a reasonable adjustment please email talent@gymshark.com. 

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When you apply for a role with us your personal data in your application will be collected by Gymshark Ltd. and/or Gymshark US Inc. (collectively, “Gymshark”).
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