CRM Manager (FTC Maternity Cover)

OVERVIEW:

Join us as CRM Manager and shape the future of personalised communications across online and offline channels. You’ll lead the strategy at a regional level to drive engagement, increase customer retention, and support a seamless omni-channel experience, maximising our tools and unlocking the art of the possible.

We have an exciting opportunity to join our team on a 15-month Fixed-Term Contract as maternity cover.

You’ll lead and develop a team, own the BAU campaign calendar, optimise performance, solve problems, and drive continuous improvement, prioritising initiatives and ensuring timely, effective delivery.

If you’re a strategic thinker, a team-first leader, and thrive in fast-moving environments, this is your opportunity to make a serious impact.

FIND THE GYMSHARK WAY
 
Gymshark has grown rapidly from humble beginnings in a Solihull garage to become a global leader in fitness retail. We now have operations and outlets all over the world and a value in excess of a billion dollars. In such a dynamic, respected, high-growth business, we can offer exciting careers with real opportunity to make your mark and achieve success as a team member and individual. From day one, our mentality has been ambitious, agile and disruptive. If you share the Gymshark mindset, join us for the ride – our growth will be your growth

WHAT YOU'LL BE DOING
 
In this role, you'll lead the development and delivery of strategic, personalised CRM communications across both online and offline channels. You’ll manage a high-performing team, grow customer reach, and drive retention through innovative, data-led strategies.

You’ll be the driving force behind CRM campaign performance, optimising customer journeys and championing best practice across the business. Working cross-functionally, you’ll identify opportunities to scale, streamline and continuously improve our customer engagement approach.

Key Responsibilities include:

• Lead, coach and develop a high-performing CRM team, identifying growth opportunities through mentoring and knowledge sharing.
• Own and deliver the regional CRM strategy, aligning communications to commercial goals across on and offline channels.
• Drive customer database growth and reach through targeted audience expansion strategies.
• Use customer data and insights to build personalised journeys based on behaviours, preferences, and location.
• Identify and implement efficiencies across campaigns and automations to improve performance and customer experience.
• Optimise campaign performance through testing, tracking and continuous improvement, sharing recommendations with stakeholders.
• Build strong cross-functional and external relationships to deliver seamless campaign execution and support.
• Support innovation by championing channel diversification and exploring new CRM tools and technologies.

WHAT YOU'LL NEED:

It is essential that you have line management experience, alongside strong project management capabilities and a process-driven mindset. 

These strengths will enable you to lead your team effectively while managing multiple responsibilities and delivering high-quality outcomes across a fast-paced CRM function.

We are also looking for:

• Proven experience in managing and developing high-performing teams, with clear focus on performance, growth, and objective setting.
• A customer-first mindset with resilience, adaptability, and a proactive, self-motivated approach to change and ambiguity.
• Strong knowledge of CRM platforms and marketing systems; Braze experience and technical curiosity are desirable.
• Understanding of email best practices including HTML, CSS, Liquid, and personalisation techniques.
• Excellent communication, collaboration and stakeholder management skills, with experience working cross-functionally.
• Ability to interpret and act on commercial KPIs, delivering strategies that drive performance and meet business objectives.
• Skilled problem-solver and decision-maker with a willingness to challenge and receive constructive feedback.
• Awareness of GDPR and data privacy regulations, with a passion for storytelling and driving innovative customer experiences.

This is a hybrid role and would require the successful candidate to attend at least 3 days a week in GSHQ, Solihull, UK.

Early submission is recommended, as we'll be reviewing applications soon.

BELONGING AT GYMSHARK.

Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email talent@gymshark.com. 

THE PERKS.

🩺 Choice of Private Medical Insurance or Healthcare Cash Plan, paid for by us!
🏖 25 days holidays + your birthday and all the Bank Holidays which can be substituted and taken whenever you want.
💻 A truly Flexible Working Culture
👥 A collaborative, creative and inspiring working environment
💰 Employer pension contributions up to 7%
🤩 Life Assurance at four times your basic salary
🦈 50% Gymshark Discount
🎁 Gymshark Gift Card for each year of service
🛍️ Discounts, Cashback and Savings programme
🥇 Financial, Physical and Mental Wellbeing Support
📚 Great Training and Learning Resources
🖥 Choice of hardware and access to the best software
🤒 Paid time off when you’re physically and mentally unwell
🧸 Very Generous Family Leave package – we support you extending your family
🍎 Refuel - Healthy fresh food at GSHQ
🏋️‍♂️ Lifting Club (LC) Gym Membership
👉 Free monthly massages
💈 Beauty and Barber facilities
🚘 Free on-site parking