Frontend Engineer

About Guidde

Guidde is an AI digital adoption platform that serves as the creation and consumption hub for modern organizations. Founded in 2020 by seasoned entrepreneurs, we use generative AI to transform workflows into rich, multi-format documentation in minutes. Our platform helps teams scale knowledge across employees, customers, and even AI systems, turning everyday processes into instant, in-app video guiddes that live where work actually happens.

More than 5,000 organizations worldwide, from fast-growing startups to Fortune 500 enterprises, rely on Guidde to reduce support load, accelerate onboarding, and make knowledge accessible on demand.

We're building the future of knowledge creation, sharing, and experience.

The Ideal "Guidder" is like our platform - clear, impactful, and focused on delivering value. We blend a startup environment with sports team principles - strategic in planning, collaborative in execution, and obsessed with customer wins. We value doers who listen more than they talk and who show up ready to play their best game. Ready to make your mark on our roster? Go Guidde!

If you are a frontend engineer who gets genuinely excited about the craft of building interfaces - someone who sweats the details of rendering performance and API design alike, and who loves seeing their work land directly in customers' hands — then your place is with us!

What will you do?

• Own features end to end - take user-facing experiences from design to production, covering content editing, sharing and permissions, billing flows, and internal tooling
• Build and ship an embeddable SDK - develop the widget and public APIs that let customers integrate our product into their own apps, where versioning and backward compatibility genuinely matter
• Bring AI experiences to life in the UI - build tools for content generation, semantic search, and an in-product assistant that answers questions over large knowledge bases
• Shape the contracts between frontend and backend - collaborate closely with backend and product to define shared data types, reason about async flows, and keep the system coherent as it grows
• Drive quality and performance - own load times, rendering efficiency, state management at scale, testing, and documentation, improving the codebase as you go
• Use AI tooling to move faster - leverage AI tools in your workflow while reviewing outputs critically and verifying correctness before anything ships

What You'll Need to Thrive in

• 4+ years of frontend experience - a track record of building and shipping production-grade features users actually rely on
• Strong React fundamentals - a solid understanding of rendering, reconciliation, and state updates; enough to debug surprises and reason confidently about re-renders
• Solid JavaScript core - closures, immutability, async patterns, and reference equality feel like home, and you understand how they ripple into React behavior and performance
• Frontend architecture instincts - you've tried multiple state management and styling approaches (Context, Redux/Zustand, React Query, composition) and have real opinions on the trade-offs
• Systems thinking - you notice how a change affects API contracts, other teams, and maintainability, and you're curious about broader topics like shared libraries, monorepos, and cross-app reuse
• Customer obsession - you scope work sensibly, stay grounded in the actual user experience, and don't lose sight of what you're building and for whom

Bonus points if you have

• Full-stack experience - comfort across the stack is a genuine advantage in a product-focused frontend role
• Event-driven architecture exposure - message queues (Kafka, RabbitMQ, SNS/SQS, or similar) or microservices
• Data experience - working with multiple databases, data modeling, or graph/vector databases like Neo4j, Qdrant, or Pinecone

Your journey with Guidde

• Leave Your Mark: Own meaningful chunks of the product — from the SDK and public APIs that external developers build on, to the AI-powered experiences that define how our customers create and consume knowledge
• Work Your Way (Hybrid): Enjoy a flexible work arrangement based in Tel Aviv
• Innovate Together: Work at the intersection of frontend craft and AI — shaping how intelligent features get built and experienced in the product
• Fuel Your Growth: Access opportunities for professional development and advancement into senior IC or tech lead paths as the frontend org scales
• Your Value Matters: Receive a competitive compensation and benefits package

We hire talented and passionate people from a variety of backgrounds because we want our global employee base to represent the wide diversity of our customers.

If you're excited about a role but your past experience doesn't align perfectly with every bullet point listed in the job description, we still encourage you to apply. If you're a builder at heart, share our company values, and enthusiastic about making software toolmaking ubiquitous, we want to hear from you.