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Institutional Sales - VP / Director

New York

About Us
GSR is crypto’s capital markets partner, helping founders and institutions scale with confidence. With over a decade of specialized expertise, we deliver institutional-grade market making, OTC trading, and strategic venture capital to support growth at every stage.

Our value goes beyond execution. We provide access to liquidity, real-time market intelligence, and strategic guidance shaped by years operating at the center of global crypto markets. We bridge the gap between traditional finance and digital assets, connecting teams with the capital, market access, and insights they need to build what’s next.

About the Role
Exchanges, brokerages and institutional OTC clients need a liquidity partner they can rely on for tight pricing and consistent service. You will be the senior person who wins and manages those relationships for GSR.

You will cover institutional clients in one of two areas, depending on your background: market making for exchanges, brokerages and trading venues, or OTC trading across high and low touch flow. You will originate and close the deals, and stay close to the trade so clients get the right pricing, structure and service.

You will work alongside Trading, Product and Legal, shape how we cover the institutional market, and build on the venue partnerships GSR has already won.

Responsibilities

  • Originate and close new institutional business in your area of focus
  • Own senior relationships with exchanges, brokerages and OTC counterparties
  • Grow revenue within existing client accounts
  • Work closely with traders on pricing, structure and execution for client deals
  • Take mandates from term sheet to go-live with Trading, Product and Legal
  • Turn market and competitor moves into a clear coverage plan
  • Represent GSR with senior clients and at industry events

Your Profile

  • 8+ years in institutional sales, sales trading or coverage at a bank, broker, exchange, market maker or crypto trading firm
  • Crypto experience in either market making (closing liquidity deals with exchanges, brokerages or trading venues) or OTC (covering clients across high or low touch flow)
  • A record of originating and closing institutional deals, backed by numbers you can speak to
  • Credible with senior counterparties, from exchange founders to heads of trading
  • A competitive track record, such as top-quartile sales results or elite sport
  • Undergraduate degree required
  • Nice to have: experience across both market making and OTC, and an existing network across exchanges, brokerages or institutional OTC desks

What We Offer

  • The expected base salary range for New York is $200,000 to $300,000, depending on experience and level.
  • Comprehensive Benefits: Healthcare, dental, vision, retirement planning, and 30 days of vacation.
  • Work Flexibility: Hybrid working arrangements in all office locations, with relocation support if needed.
  • Team Connection: Regular town halls, offsite events, team lunches, and social gatherings.
  • Career Development: Collaborate with industry leaders and work at the cutting edge of crypto innovation.
  • Purpose-Driven Impact: Participate in our Corporate Social Responsibility program, with charity matching and volunteer days.

 

GSR is proudly an Equal Employment Opportunity employer. We do not discriminate based upon any applicable legally protected characteristics such as race, religion, color, country of origin, sexual orientation, gender, gender identity, gender expression or age. We operate a meritocracy, all aspects of people engagement from the decision to hire or promote as well as our performance management process will be based on the business needs and individual merit, competence in the role. Learn more about us at www.gsr.io

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