VIP CRM Team Lead

Growe welcomes those who are excited to:

• Lead and manage the VIP CRM team by setting goals and defining clear KPI’s as well as establishing efficient workflows and ensuring high team performance;

• Develop and execute VIP CRM strategies and roadmap for the region, present updates to C-level management and stakeholders;

• Design and implement tailored VIP CRM campaigns, focusing on segmentation and customer gaming patterns;

• Plan, track the quarterly bonus budget, and build, implement new bonus mechanics and promotional campaigns;

• Monitor the performance of campaigns and conduct A/B testing;

• Oversee monthly bonus spending, ensuring it aligns with the regions KPI plans;

• Analyze key VIP CRM metrics and use data to align with strategy plans;

• Prepare detailed reports on VIP CRM performance, campaign outcomes and A/B test results and present them to senior management;

• Attend regular meetings and collaborate with other departments (e.g., Account Management, Customer Support);

• Oversee the recruitment, onboarding and training of new VIP CRM team members, set and review team KPIs, ensuring high performance and accountability.

We need your professional experience:

• 2+ years of experience in CRM/Retention/Marketing position;

• 1+ years of experience in a leadership role;

• Experience in the iGaming industry (will be a plus);

• Experience managing VIP segments and executing high-value retention strategies;

• Proficiency in CRM tools, marketing automation platforms, and performance tracking tools;

• A good understanding of player behavior is a strong advantage;

• An Upper-intermediate level of English (written and spoken).

We appreciate if you have those personal features:

• Leadership skills, ability to lead a strong team of CRM Managers;

• Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals;

• Comfortable working under pressure and managing multiple deadlines simultaneously;

• Strong analytical and data interpretation skills with the ability to make strategic decisions based on data.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.