Marketing Campaign Manager

Groupon connects 42 million customers with local experiences - restaurants, events, wellness and travel - and the million-plus merchants who deliver them. Our mission is to get people offline and into the real world at prices that make it possible. We're an AI-native company in the middle of a platform transformation, moving from a deals marketplace to an experience discovery platform that works for customers and merchants at the same time.

 

We're looking for a Marketing Campaign Manager to lead global promotional campaigns across 13 international markets, own campaign quality end-to-end, and push our marketing operation toward an AI-native future. This is not a role where you "use AI tools" on the side — you'll build the automations that run our daily campaign QA and reporting. The ideal candidate pairs strategic campaign leadership with a builder's instinct for automation, sharp analytical skills, and the discipline to keep 13 markets flawless through peak events like Black Friday. Join us to innovate, grow, and shape how marketing actually gets done in a fast-paced, meritocratic environment.

🚀 Key Responsibilities

Campaign Management & Leadership

• Own end-to-end planning, execution, and optimization of key promotional campaigns (Black Friday, Christmas, Valentine's Day, and other seasonal/local events) across 13 international markets, primary focus North America.
• Lead and grow the campaign team — mentor members, delegate execution, and set the quality bar.
• Be the central coordinator across designers, product managers, market managers, merchandising, and operations.
• Build localized strategies per region while keeping one cohesive global brand message.
• Ensure every campaign asset ships on time and on standard.

Campaign Quality & Performance Reporting

• Own campaign quality across markets — set the standard, automate it, and drive resolution; your team runs the day-to-day checks (homepages, landing pages, promo codes, localization).
• Turn performance data into clear recommendations; prepare executive readouts (MBR / CMO review) and post-campaign reports with the data team (BigQuery, Tableau).

Vendor & Partner Marketing

• Oversee partner/vendor marketing activity and keep it aligned to our calendar and strategy.
• Provide marketing inputs that lift partner promotions and outcomes.
• Act as the key liaison between partners and internal teams for smooth, measurable execution.

AI Automation & Process

• Design, build, and run AI-native automations that replace manual QA, reporting, and coordination steps (agentic page checks, automated readouts).
• Lead cross-functional projects to streamline campaign workflows.
• Scout and integrate new tools/tech to sharpen execution and performance tracking.

✏️ Requirements

Must-have

• Proven, hands-on track record running marketing campaigns end-to-end — you've owned them yourself and can set the standard the team executes to.
• Strong data analysis and reporting — you turn numbers into decisions.
• Hands-on with AI tools and automation, and genuinely eager to build workflows, not just use off-the-shelf features.
• Experience leading or mentoring — you can grow a small team and raise its quality bar.
• Comfort with project/task management systems (Asana or similar) and digital marketing fundamentals (paid/unpaid media, content, SEO).
• Exceptional attention to detail — you catch the broken tile, the wrong promo code, the untranslated section before the customer does.
• Excellent cross-functional coordination: you move many stakeholders and deadlines and stay calm and owning under peak-event pressure.

Nice to have

• E-commerce, digital marketplaces, or international marketing background.
• Experience building automations, light scripting, or prompt engineering.
• Fluency in English; additional languages a plus.

🌎 Location

Prague — hybrid, 3 days/week in office.

💚 What you can expect from Groupon

• Hybrid work model: 3 days per week in Prague, remote for the rest.
• Work on cutting-edge technologies in a supportive learning environment.
• Full use of AI tools — unlock infinite possibilities for efficiency and innovation.
• Collaborative team culture focused on mentorship and growth.

🦄 What is our mindset?

We see ourselves as a sports team, striving to assemble the best team with the available resources. While maintaining values like fairness, mutual support, and respect, we also focus on performance, aiming to build a top-notch organization capable of delivering excellent results quickly. Our culture is built on courage, ambition, and is strongly meritocratic, allowing the most capable individuals to grow rapidly. Learn more about us on the landing page.

Groupon is an AI-First Company
We’re committed to building smarter, faster, and more innovative ways of working and AI plays a key role in how we get there. We encourage candidates to leverage AI tools during the hiring process where it adds value, and we’re always keen to hear how technology improves the way you work. If you’re passionate about AI or curious to explore how it can elevate your role you’ll be right at home here.

Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local e-commerce marketplace, click here. You can also find out more about us in the latest Groupon news as well as learning about our DEI approach. If all of this sounds like something that’s a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services.

Beware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We've noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon's Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings (and a sneak peek into life at Groupon), always check our official career website at Groupon Careers