Marketing Campaign Manager

Groupon connects 42 million customers with local experiences - restaurants, events, wellness and travel - and the million-plus merchants who deliver them. Our mission is to get people offline and into the real world at prices that make it possible. We're an AI-native company in the middle of a platform transformation, moving from a deals marketplace to an experience discovery platform that works for customers and merchants at the same time.

 

We're looking for a Marketing Campaign Manager to lead global promotional campaigns across 13 international markets, own campaign quality end-to-end, and push our marketing operation toward an AI-native future. This is not a role where you "use AI tools" on the side — you'll build the automations that run our daily campaign QA and reporting. The ideal candidate pairs hands-on campaign execution with a builder's instinct for automation, sharp analytical skills, and the discipline to keep 13 markets flawless through peak events like Black Friday. Join us to innovate, grow, and shape how marketing actually gets done in a fast-paced, meritocratic environment.

What You'll Do

Campaign Management

• Own end-to-end planning, execution, and optimization of key promotional campaigns (Black Friday, Christmas, Valentine's Day, and other seasonal/local events) across 13 international markets, primary focus North America.
• Be the central coordinator across designers, product managers, market managers, merchandising, and operations.
• Build localized strategies per region while keeping one cohesive global brand message.
• Ensure every campaign asset ships on time and on standard.

Campaign Quality & Performance Reporting

• Run daily end-to-end QA across all live markets — homepages (promo codes, hero, tiles, bell/IOA notifications) and campaign landing pages city-by-city (deal counts, empty/missing sections, test deals, localization, stale titles).
• Triage issues by severity, open and drive remediation tasks in Asana to resolution.
• Turn performance data into clear recommendations; prepare executive readouts (MBR / CMO review) and post-campaign reports with the data team (BigQuery, Tableau).

Vendor & Partner Marketing

• Oversee partner/vendor marketing activity and keep it aligned to our calendar and strategy.
• Provide marketing inputs that lift partner promotions and outcomes.
• Act as the key liaison between partners and internal teams for smooth, measurable execution.

AI Automation & Process

• Design, build, and run AI-native automations that replace manual QA, reporting, and coordination steps (agentic page checks, automated readouts).
• Lead cross-functional projects to streamline campaign workflows.
• Scout and integrate new tools/tech to sharpen execution and performance tracking.

What Success Looks Like

The first 90 days are built around a fast, clean handover from the outgoing manager, then progressively taking ownership of execution, the team, and the AI-automation agenda.

First 30 days — Learn the engine, keep it running

• Complete a full handover with the outgoing Campaign Manager: own the campaign calendar, the playbooks, and the 13-market footprint (North America primary).
• Get fluent in the stack — Asana (campaign system of record), BigQuery/Tableau (performance & M1 VFM reporting), and the existing AI deal-selection automation.
• Shadow, then run, the daily multi-market QA (homepages + campaign landing pages) so every live campaign stays flawless.
• Start capturing the Q4/BFCM playbook and last year's data from the outgoing manager while they're still here.
• Build working relationships with the core partners: Operations (Poland), Creative, Paid, CRM/Channels, and Sales.
• Deliver your first live campaign end-to-end with support: brief → creative direction → cross-channel execution → performance readout.

Days 30-60 — Own execution and the team

• Run all live campaigns independently — briefs and copy, creative direction, execution across paid, affiliate, social, email and notifications.
• Take ownership of the two-person IMP team: prioritize, unblock, and raise the quality bar.
• Own the daily QA end-to-end and drive issues to resolution across markets.
• Own the weekly performance readout: M1 VFM (week-over-week, year-over-year, and % share of company M1 VFM), with banner CTR/impressions as supporting signals.
• Co-own the Q3 plan and build out the Q4/BFCM plan.
• Ship your first AI automation that removes a recurring manual step (a QA check, a reporting pull, or brief prep).

Days 60-90 — Lead strategy, scale with AI

• Own and present the Q4 / BFCM campaign plan — category-led, grounded in prior-campaign data, tied to clear M1 VFM targets.
• Act as the strategic brain for the calendar: turn past performance and category trends into the forward plan.
• Deliver a meaningful automation that measurably cuts manual effort or lifts campaign output.
• Present campaign strategy and results to leadership (MBR / CMO review).
• Set the next-half roadmap for the team and the automation backlog.

 

Skills We're Assessing

Must-have

• Proven experience in marketing campaign management or marketing ops in an international, fast-paced environment.
• Strong data analysis and reporting — you turn numbers into decisions.
• Hands-on with AI tools and automation, and genuinely eager to build workflows, not just use off-the-shelf features.
• Comfort with project/task management systems (Asana or similar) and digital marketing fundamentals (paid/unpaid media, content, SEO).
• Exceptional attention to detail — you catch the broken tile, the wrong promo code, the untranslated section before the customer does.
• Excellent cross-functional coordination: you move many stakeholders and deadlines without needing formal authority, and stay calm and owning under peak-event pressure.

Nice to have

• E-commerce, digital marketplaces, or international marketing background.
• Experience building automations, light scripting, or prompt engineering.
• Fluency in English; additional languages a plus.

How we operate

• Extreme Ownership — one owner per outcome. If it's on your plate, it's yours to close.
• Speed Over Comfort — move fast, learn fast. Waiting for perfection is a delay we can't afford.
• Impact Obsessed — only work on what moves the needle. Filter everything else.
• Simplify to Scale — the simplest path wins. Complexity is a liability.
• Disciplined — do more with less. Every constraint is a forcing function.

What you can expect from Groupon

• Hybrid work model: 3 days per week in Prague, remote for the rest.
• Work on cutting-edge technologies in a supportive learning environment.
• Full use of AI tools — unlock infinite possibilities for efficiency and innovation.
• Collaborative team culture focused on mentorship and growth.

Groupon is an AI-First Company
We’re committed to building smarter, faster, and more innovative ways of working and AI plays a key role in how we get there. We encourage candidates to leverage AI tools during the hiring process where it adds value, and we’re always keen to hear how technology improves the way you work. If you’re passionate about AI or curious to explore how it can elevate your role you’ll be right at home here.

Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local e-commerce marketplace, click here. You can also find out more about us in the latest Groupon news as well as learning about our DEI approach. If all of this sounds like something that’s a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services.

Beware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We've noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon's Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings (and a sneak peek into life at Groupon), always check our official career website at Groupon Careers