Marketing Leader

Machine intelligence will soon take over humanity’s role in knowledge-keeping and creation. What started in the mid-1990s as the gradual off-loading of knowledge and decision making to search engines will be rapidly replaced by vast neural networks - with all knowledge compressed into their artificial neurons. Unlike organic life, machine intelligence, built within silicon, needs protocols to coordinate and grow. And, like nature, these protocols should be open, permissionless, and neutral. Starting with compute hardware, the Gensyn protocol networks together the core resources required for machine intelligence to flourish alongside human intelligence.

The Role

• We’re looking for a strategic and hands-on Marketing Leader to build and lead Gensyn’s marketing and community functions. This is a hybrid role at the intersection of product marketing, developer engagement, and technical storytelling. You’ll define and execute our go-to-market strategy, grow a world-class team, and represent a first-of-its-kind technology at the cutting edge of AI and blockchain.

Responsibilities

• Set the vision and strategy for Gensyn’s marketing and DevRel functions from the ground up
• Build, lead, and mentor a high-performing team across product marketing, content, community, and DevRel
• Drive go-to-market execution for developer-first products, including messaging, positioning, and launch strategies
• Partner with engineering and product to translate complex ideas into compelling narratives for technical audiences
• Represent Gensyn externally — in content, at conferences, and in developer communities
• Own and grow Gensyn’s presence across Discord, social media, and developer forums
• Define success metrics and own performance across content, growth, and community engagement
• Manage marketing budgets and resources to maximize reach, adoption, and impact

Competencies

Must have

• 7+ years in marketing, developer relations, or product growth roles at high-growth technical startups
• Proven leadership experience — hiring, scaling, and mentoring cross-functional marketing and DevRel teams
• Deep understanding of developer audiences and technical products
• Strong communicator with the ability to turn complex technical ideas into clear, engaging content
• Track record of launching new products and building developer communities from scratch
• Data-driven mindset with hands-on experience in digital and performance marketing tools

Preferred

• Background in machine learning, distributed systems, or crypto infrastructure
• Experience marketing or evangelizing infrastructure, open-source platforms, or APIs to developers
• Public presence in developer communities or contribution to open-source initiatives

Nice to have

• Technical background in Rust, Python, or ML frameworks
• Previous success building a brand in a frontier tech space

Compensation / Benefits

• Competitive salary + share of equity and token pool
• Fully remote work - we currently hire between the West Coast (PT) and Central Europe (CET) time zones
• Visa sponsorship - available for those who would like to relocate to the US after being hired
• 3-4x all expenses paid company retreats around the world, per year
• Whatever equipment you need
• Paid sick leave and flexible vacation
• Company-sponsored health, vision, and dental insurance - including spouse/dependents [🇺🇸 only]

Our Principles

Autonomy & Independence

• Don’t ask for permission - we have a constraint culture, not a permission culture.
• Claim ownership of any work stream and set its goals/deadlines, rather than waiting to be assigned work or relying on job specs.
• Push & pull context on your work rather than waiting for information from others and assuming people know what you’re doing.
• Communicate to be understood rather than pushing out information and expecting others to work to understand it.
• Stay a small team - misalignment and politics scale super-linearly with team size. Small protocol teams rival much larger traditional teams.

Rejection of mediocrity & high performance

• Give direct feedback to everyone immediately - rather than avoiding unpopularity, expecting things to improve naturally, or trading short-term pain for extreme long-term pain.
• Embrace an extreme learning rate - rather than assuming limits to your ability / knowledge.
• Don’t quit - push to the final outcome, despite any barriers.
• Be anti-fragile - balance short-term risk for long-term outcomes.
• Reject waste - guard the company’s time, rather than wasting it in meetings without clear purpose/focus, or bikeshedding.
• Build and design thinly.