Product Marketing Director

About Gelato

Gelato has created the world’s largest global network for on-demand production of custom products – from t-shirts and mugs to books and wall art. We empower a new generation of ecommerce entrepreneurs to share their creativity worldwide while embracing local, sustainable production. By producing locally and perfectly matching supply with demand, we eliminate waste and reduce carbon emissions.

At Gelato, we don’t own production facilities – we build the software that connects them. With over 140 production partners in 32 countries, our network can deliver custom products to five billion people in just 72 hours. It’s smarter, faster, and greener.

With GelatoConnect, our SaaS platform, we’re driving innovation in print production. GelatoConnect simplifies operations for print producers by automating procurement, workflows, and logistics into one seamless system. By boosting efficiency and cutting costs, it helps businesses scale to meet market demands. With GelatoConnect, we’re reshaping the print industry to be more efficient, sustainable, and profitable.

About the Role

GelatoConnect is our B2B SaaS platform powering digital print producers with cutting-edge workflow, automation, and production management software. As we rapidly scale, we are sharpening our positioning, monetization, and go-to-market motion to accelerate adoption and long-term recurring revenue growth.

We are seeking a commercially driven Product Marketing Director to join our high-performing team. In this role you will take ownership of an active product marketing programme spanning positioning, go-to-market execution, sales enablement, and product-led growth (PLG). Acting as the commercial partner to Product leadership and a strategic counterpart to Sales, you will have a clear mandate to drive revenue growth, improve product adoption, and represent the voice of the customer.

What You Will Do

Sitting at the intersection of Product, Sales, Customer Success, and Marketing, your key responsibilities will include:

• Positioning & Narrative: Define GelatoConnect’s core value proposition, differentiation, and Ideal Customer Profiles (ICPs). Ensure a consistent product narrative across all teams.
• Go-to-Market & Launches: Lead the GTM strategy for new features and commercial initiatives. Own major strategic launches from foundation through to external execution.
• Sales Enablement: Own the product story across the funnel. Develop high-impact assets (battlecards, pitch decks) and run education programmes to improve win rates and deal velocity.
• Product-Led Growth: Drive self-serve PLG marketing initiatives, optimizing the funnel from content engagement through to demo requests and qualified pipeline.
• Customer Lifecycle: Drive adoption of high-value features alongside Customer Success. Run targeted cross-sell, upsell, and customer proof campaigns using testimonials and case studies.
• Market Insights: Lead competitive intelligence and represent the voice of the customer in critical product decisions.

Who You Are

You are a strategic thinker with strong execution capability and a deep commercial instinct. You are highly collaborative but confident in taking ownership, and you are comfortable stepping into an active programme to deliver impact from day one.

Requirements:

• 7+ years of Product Marketing experience within B2B SaaS.
• Proven track record of owning GTM strategy for complex or platform products.
• Strong experience partnering closely with Sales in sales-assisted environments.
• Demonstrated, measurable impact on revenue, adoption, and pricing strategy.
• Excellent communication skills—capable of crafting everything from executive-level narratives to tactical sales materials.
• Analytical and data-driven approach to decision-making.
• Experience in vertical SaaS, operational software, or PLG marketing attribution is a strong plus.

What it’s like to work at Gelato

We are a customer-obsessed team with the ambition to change the world by connecting technology to the printing industry and making it much more sustainable. Everyone who joins our team must feel genuinely intrigued and motivated by our mission. We expect a lot. We are a driven team with big goals, so we seek individuals who are genuinely passionate about their work and possess an entrepreneurial spirit. Our culture is unique and we live by our values, so it's worth learning more about our culture and how we work before presenting your application.

At Gelato, we pride ourselves on our global presence with 14 offices worldwide, fostering a dynamic and diverse work environment. Rooted in a culture that values collaboration, creativity, and camaraderie, we actively cultivate a company culture that thrives on shared experiences. We encourage team members to embrace this culture by working from our inspiring office spaces at least three days a week, allowing for meaningful connections and collective growth. 

Lastly, we ask that you please upload your CV in English, regardless of which country you are applying from.