Brand Marketing Research Manager

Founded in 2023, Forward is redefining recruitment for the iGaming industry, specializing in building exceptional teams across marketing, customer support, R&D, technology, and data analytics. Operating on a global scale and backed by a powerful portfolio of clients that attest to our exclusive service, we partner with leading iGaming companies to secure top-tier talent that drives success.

With an innovative approach and a year of focused operations, we’re committed to giving our clients the competitive edge needed to excel in this fast-moving industry. At Forward, we’re not just about hiring—we’re about shaping the future of iGaming through exceptional talent and dedicated partnerships.

 

We are looking for a Marketing Intelligence Manager/Lead to join our partner's team.

Your main responsibilities will be:

• Analyze marketing and brand performance across key geographies;
• Track brand dynamics, campaign effectiveness, and channel contribution;
• Collaborate with research agencies: set tasks, ensure research quality, interpret results;
• Prepare regular reports and presentations for the team and shareholders;
• Build systems for data collection, storage, and visualization (dashboards, BI systems);
• Automate data collection and analysis processes, implement best practices;
• Forecasting and scenario modeling: develop “what-if” models to evaluate how changes in budget or media mix impact business results;
• Conduct competitive analysis and trend tracking: monitor competitors’ activities and identify opportunities for brand growth;
• Form strategic recommendations: translate analytics into clear insights and actionable plans to optimize budgets, channels, and content.

 

Essential professional experience:

• 3+ years of experience in analytics or marketing intelligence;
• Advanced Excel/Google Sheets, proficiency with BI tools (Power BI, Tableau, Looker, or similar);
• Experience working with research data and understanding brand metrics (awareness, consideration, NPS, equity, etc.);
• Knowledge of modern effectiveness measurement methods: attribution, MMM, incrementality testing;
• Experience preparing reports for top management/board level;
• Strong system thinking, attention to detail, ability to translate numbers into business meaning;
• English level: Upper-Intermediate+.

 

Nice to have:

• Experience in entertainment, digital products, or other fast-paced industries;
• Knowledge of SQL or Python for advanced analytics;
• Experience in building automated reports.