Sales Development Team Lead

At Flipdish, we’re turning the tables in favour of independent restaurant and takeaway owners by providing them with the tools they need to make their lives easier. We offer a suite of powerful yet straightforward tech solutions, along with real human support, helping our customers thrive on their own terms.

Everything we do is designed to make running a restaurant satisfyingly simple in a world that is anything but.

About the Role

This is a foundational hire.

As Sales Development Team Lead, you will build and scale a brand-new outbound function targeting independent restaurants across the UK. There is no existing team or process to inherit. You will design the system, hire the team, implement the tools, and drive performance.

This role is both strategic and operational. Success will be measured by predictable, high-quality pipeline generation.

What You’ll Be Responsible For

Build the Outbound Engine

• Understand ICP, build segmentation and territory strategy
• Create cold calling frameworks, cadences, and qualification standards
• Implement CRM discipline, reporting dashboards, and pipeline definitions
• Establish a repeatable system that produces consistent meeting volume

Pipeline & Performance Management

• Monitor pipeline coverage, conversion rates, and efficiency metrics
• Forecast meeting generation accurately
• Optimise activity-to-meeting ratios and rep productivity

AI & Automation

• Implement AI for prospect research, personalisation, and call coaching
• Automate workflows and reporting
• Reduce cost per lead, opportunity, and closed won through continuous optimisation of outbound systems

Cross-Functional Alignment

• Ensure strong handoff to Sales
• Partner with Marketing and Commercial leadership on messaging, tooling, and data quality

We’re looking for…

• Strong interpersonal and communication skills
• Ability to work independently and manage time effectively
• GTM systems excellence: CRM, no-code automation tools, and an AI-native GTM stack
• AI fluency: experience building agents and agentic workflows in a GTM environment
• Experience scaling cold outbound motions, with a track record of managing ICs to exceed targets
• High energy, resilience, and a growth mindset
• Experience with our ICP in the UK market

Preferred Qualifications

• This is not an entry-level role. Must have 3+ years’ experience managing outbound teams and building outbound systems in an Inside Sales or SDR environment
• Experience in the restaurant sector, including companies selling into the UK restaurant market
• Deep fluency in GTM systems is preferred

🦄 About Flipdish

We are Flipdish, an Irish unicorn valued at over $1bn, helping independent restaurants, takeaways and quick service brands compete and grow in a world transformed by technology. Our platform has evolved into a fully integrated, AI-powered ecosystem that supports restaurants with online ordering, marketing, loyalty, point of sale, menu optimisation and operational automation.

AI is at the heart of many of our newest innovations, including the Flipdish AI Phone Agent, which answers customer calls, takes orders and ensures no order is ever missed. From AI-driven marketing to intelligent menu tools, we build technology that makes running a restaurant satisfyingly simple in a world that is anything but.

But Flipdish is not just about technology. We are deeply connected to the industry we serve. Many of us have worked in restaurants, run franchises or grown food businesses ourselves. We understand the pressures operators face, and we support them with the same intensity and care we would want for our own businesses.

🫀 Our culture

At this point, you might expect the usual spiel about how great a place Flipdish is to work at and how great our work culture is (and it is). But this all depends on our employees. That is because we trust our employees to define what sort of an employer Flipdish is.

Transparency is hugely important to us. We listen to one another. We collaborate. And we give everyone a way to grow their careers through a supportive environment.

We are a company that values diversity, inclusion, and wellbeing as standard. We believe in balance, not burnout. And all permanent employees qualify for our share scheme because we share our success.

We certainly encourage flexibility where possible and combine this with beautiful offices in bustling cities like Dublin, London and Karachi. We are focused on getting the most out of our time together. Output and team energy is at the heart of our hub-based philosophy, not an attendance-ticking exercise.

So, if you want to join a genuinely friendly team, take a look at our current openings and get in touch. And if you do not see an opening just yet, do get in touch and register your interest with us anyway. We will be in touch as soon as something suitable opens up.

🙈 Don’t be shy. Apply.

We know that imposter syndrome can be a thing. Don’t let it be. We want enthusiastic people from all backgrounds. If you feel like you are up for working with us, get in touch.

We also understand some candidates might need assistance. That is not a problem in the slightest. Just reach out to us, we would love to hear from you.