Marketing Specialist

About us

First Digital is a digital asset focused trust, custody, financial technology company at the vanguard of the emerging digitalization of assets, where the full value for your worldly assets can finally unite like other digital data. Our best-in-class custodian and near-banking layer enables previously unattainable options for payments, asset management and access to products that can help enhance financial inclusion.  

Our infrastructure – including FDUSD, Asia’s 1st home grown blockchain-based USD stable-coin – Developed to help economies, institutions and developers gain access to technology breakthroughs and capitalize on the digital evolution of finance, trust, and technology.

Overview:

First Digital (FD) is seeking a proactive and collaborative Marketing Associate to join our growing team in Kuala Lumpur. You will be responsible for online and offline corporate communication efforts, including but not limited to company website content, social media, public relations, press releases, events/trade shows, swag, and more. This role requires strong people skills, stellar project management abilities, an aptitude for online platforms, marketing automation familiarity, an eye for design aesthetics, and hypersensitivity to delivering consistent messaging with the on-brand look and feel.

Responsibilities:

• Lead, plan, develop and implement communication campaigns that support and drive positive messages, partnerships, product updates, and more.
• Coordinate and manage relationships with and between external service providers (PR firms, copywriters, designers, production companies, event planners, etc.)
• Day-to-day management of social media channels: taking ownership of social media calendar, tracking mentions, responding to inquiries, comments, and direct messages on time.
• Plan, proof, and approve engaging content and contextually relevant and on-brand visual materials for the company website; utilizing our content management system to update website content related to FDUSDs programmability, partnerships, and market leadership.
• Conduct research on competitors, digital asset industry trends, and our products, including FDUSD integrations with DeFi ecosystems and blockchain networks to develop competitive and innovative communication materials.
• Track, measure, and report out KPI's relevant to driving user engagement and qualified leads.                               
• Monitor the sentiment of media and news coverage as it relates to FDT's products and business.
• Assist in the strategic planning and execution of participation in industry conferences and trade shows.
• Play an integral role in the planning and execution of company-wide activities and events.
• Perform other job-related duties as assigned.

Requirements:

• Bachelor’s degree in Business, Marketing, Communications or similar field of study
• At least 3 years of professional experience in a marketing or communications role, preferably in financial services or technology-related businesses
• Exceptional written and verbal English communication skills with the ability to craft com-pelling narratives around complex topics like stablecoins and blockchain technology.
• Proactive and takes initiative, willingness to engage and show critical thinking
• High-level interpersonal skills and ability to interact with multiple organizational levels of internal and external resources
• Ability and willingness to work at a fast pace in an environment that constantly changes
• Ability to think outside the box, being creative and innovative in your approach
• Comfortable with messaging patterns on professional and business social media platforms, such as X and LinkedIn
• Demonstrable social networking experience and social analytics tools knowledge
• Knowledge of online marketing and good understanding of major marketing channels
• Knowledge of web design, web development, CRO and SEO will be advantage
• Passionate about financial services, technology, or digital assets with a keen interest in stablecoins and their role in transforming the financial ecosystem.

Why Join Us?

• Competitive Compensation – We offer a remuneration package that reflects your expertise and contributions.
• Transportation Support – A monthly allowance to assist with your commute.
• Comprehensive Benefits – Life, medical, and dental coverage for your well-being.
• Professional Development – A US$4,000 education allowance to support your continuous learning.
• Career Growth – Strong prospects for advancement within a dynamic organization.
• Team Engagement – Regular activities to foster collaboration and a positive work environment.

#LI-Onsite

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position. First Digital Trust reserves the right to amend this job description at any time.