Social Media & Video Officer

The organisation

The FT Financial Literacy and Inclusion Campaign (FT FLIC), the fast-expanding financial literacy charity founded by the Financial Times, promotes financial literacy where it is needed most to have a significant, sustainable societal impact. 

The charity has been working at the grassroots with young people in schools, gig economy workers and online learning environments across the UK, as well as on a policy level by pursuing lobbying campaigns, with the mission of giving everyone the tools for lifelong money confidence.

About FT FLIC’s programmes

FT FLIC has developed an award-winning financial literacy curriculum for secondary schools and is now working with national partners to build a comprehensive catalogue of digital resources for adult learners.

With input from FT journalists, production specialists, educators, and beneficiaries, we are creating a diverse range of engaging materials. These include visual, audio, and text-based content within a continuously evolving learning hub.

Our in-house production includes educational videos and supporting materials designed to equip beneficiaries with essential financial literacy skills, helping them manage everyday finances and pursue their financial goals.

 

The role

We are looking for a creative and detail-oriented Social Media and Video Officer to support the production, editing  and distribution of engaging financial education content across digital platforms. This role is perfect for someone eager to develop their skills in video production, social media management and content strategy, working within a dynamic creative team.

You will assist in scripting, filming, editing, and distributing both short-form and long-form video content, ensuring it is optimised for different social platforms. Working closely with the Video and Social Media Manager, you will help bring financial literacy content to life in a way that is clear, engaging, and accessible.

You will also support the optimisation of content across platforms, monitor performance, and contribute ideas to improve engagement. A strong awareness of social media trends and audience behaviour will be key to ensuring our content resonates with the right audiences.

This role is crucial in our mission to provide clear, up-to-date, and accessible financial education resources, helping people navigate the financial world, avoid common pitfalls, and maximise opportunities. You will have a strong understanding of social media trends and audience engagement strategies, ensuring our content is both informative and compelling.

You will be comfortable working independently while collaborating with a wider team in a fast-paced, creative environment. There will also be opportunities to contribute to new content formats, support live video sessions, and attend industry events.

Beyond reaching beneficiaries, this role will also support the creation of content that communicates FT FLIC’s impact to a broader range of stakeholders, including funders, corporate partners, policymakers, and educators. You will contribute content for key campaigns, partner activity, and platforms such as LinkedIn, adapting tone and format for different audiences while maintaining brand consistency.

This is an excellent opportunity for an early-career video and social media professional to gain hands-on experience while contributing to a mission-driven organisation.

 

Key Responsibilities

• Schedule and publish content across various social media platforms.
• Assist in the production, editing, and post-production of video content for digital platforms.
• Support the creation of short-form and long-form video content tailored for social media (Instagram, TikTok, YouTube, LinkedIn, etc.).
• Conduct due diligence on content creators we may partner with.
• Edit and enhance video footage using Adobe Premiere Pro and After Effects.
• Design engaging social media, promotional, and distribution assets (e.g. newsletters, event materials, advertising graphics) using tools such as Canva, Adobe Creative Suite or Figma
• Ensure all visual content adheres to design accessibility best practices (e.g. readability, contrast, captions, inclusive design).
• Help manage and organise video assets to ensure proper storage and accessibility.
• Monitor social media trends, engagement metrics, and audience interactions to optimise content performance (including A/B testing).
• Actively engage in financial literacy conversations on social media by reposting, commenting, and interacting with the community.
• Collaborate with the wider marketing and creative teams to ensure brand consistency across content.
• Support the creation of content for fundraising campaigns (including the annual seasonal appeal), ensuring content is engaging and optimised for different audiences
• Create content that communicates programme impact to stakeholders such as funders, partners, and educators, including campaign highlights and outcomes
• Support partner-facing and LinkedIn content, adapting tone and format for professional, policy, and education audiences
• Assist with other content creation and distribution tasks as needed.
• Monitor, collect and analyse data for impact reporting

Requirements

• Basic maths skills & ability to understand financial topics 
• Basic proficiency in Adobe Creative Cloud (Premiere Pro, After Effects, and Photoshop).
• Understanding of video production processes, including filming, editing, and post-production.
• Familiarity with social media platforms and strategies for engagement and content performance tracking.
• Strong visual and design sensibilities with attention to detail.
• Awareness of design accessibility principles and best practices for digital content.
• Ability to work collaboratively in a fast-paced, creative environment.
• Strong organisational skills with the ability to manage multiple tasks effectively.
• Some experience in content creation, video editing, or social media management is a plus.

Preferred Qualifications

• Previous experience in video production or social media content creation.
• Knowledge of animation or motion graphics.
• Ability to apply design tools such as Figma or Adobe Creative Suite to produce high-quality, brand consistent assets across Flic’s digital platforms.
• Experience with social media analytics and A/B testing.
• A passion for storytelling through visual media.

This is a fantastic opportunity for a budding video and social media professional to grow their skills, gain real-world experience, and contribute to a brand making a difference in financial education.