Growth Marketing Manager

 

About Us:

 

The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and find empowering, warm and welcoming culture that values curiosity and rewards smart, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It’s a job that’s never mattered more, and a career that can take you anywhere you want to go.

 

Our commitment to diversity and inclusion in the workplace:

 

At the FT, we give all employees a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

About the role:

FT Strategies is the specialist media consultancy of the Financial Times, one of the world’s most respected business media organisations. We are a rapidly growing, global team with a unique proposition and mission to help organisations build stronger relationships with their audiences and design resilient, future-ready business models.

• We are unique: drawing on the lived experience of the FT’s successful transformation, the operating expertise of seasoned practitioners and a proven playbook for customer-centred growth

• We are backed by the Financial Times: bringing credibility, deep experience and a long-standing reputation for authority and integrity

• We are multidisciplinary: combining data, technology, consulting and industry specialists into high-performing teams

• We are values-driven: empowering clients to achieve outstanding results while showing empathy, integrity and impact

• We serve globally: partnering with leading publishers, media organisations, technology providers and platforms across the world, from strategy through to execution

• At FT Strategies, you’ll join an inclusive, fast-paced environment with exceptional opportunities to learn, grow and make a meaningful impact.

Learn more at ftstrategies.com.

The Growth Marketing Manager will accelerate our brand awareness and demand generation in new markets, particularly the US, and across our growing portfolio of propositions. This role will drive the implementation of our marketing strategy and plan, leading multi-channel campaigns that generate high-quality leads for our consulting business and position FT Strategies as the go-to partner for sustainable growth in media and beyond.

This role will design and execute campaigns that bring our propositions to life, tell compelling stories about our impact, and build meaningful engagement with prospective clients and partners. You will also lead growth initiatives focused on expanding our footprint in the US market and strengthening our membership community.

Key responsibilities

• Deliver the FT Strategies marketing strategy and plan, with a clear focus on brand awareness and lead generation.

• Develop and execute targeted, multi-channel outbound campaigns across digital, social media and partner channels to generate qualified leads for our consulting propositions and membership networks.

• Collaborate with proposition leads and consultants to translate complex ideas into compelling, insight-led marketing campaigns.

• Lead growth initiatives in priority areas such as US market expansion and membership growth.

• Manage the delivery of industry events, webinars and thought leadership activations that drive visibility and engagement.

• Oversee sponsored content and partnership opportunities with media partners to extend brand reach and influence.

• Optimise campaigns through continuous analysis of performance data, audience insights, and conversion metrics.

Success will look like

• Increased brand visibility and awareness for FT Strategies in target markets, particularly the US.

• A consistent flow of high-quality leads generated through integrated, data-driven campaigns.

• Growth in membership acquisition, driving expansion of our member network.

• Strong marketing performance metrics focused on reach, pipeline growth, and lead quality.

• Effective collaboration across consulting, commercial and marketing, delivering measurable business outcomes.

• Recognition of FT Strategies as a leading authority on sustainable growth and transformation in media and beyond.

Qualifications:

• Proven track record (5+ years) in growth, demand generation or performance marketing, ideally within a B2B professional services, consultancy or media environment.

• The most recent three years of experience must be focused on growth marketing, lead generation and campaign management at manager level.

• Demonstrable experience designing and executing integrated, multi-channel marketing campaigns that drive measurable business growth.

• Strong understanding of digital marketing channels, social media and partner-led amplification.

• Experience managing events, webinars and sponsored content partnerships to build brand authority and generate leads.

• Excellent analytical skills with the ability to interpret data, measure performance and optimise for results.

• Experience supporting international market growth, ideally with exposure to the US market.

• Exceptional communication and stakeholder management skills, with the ability to collaborate across teams and seniority levels.

• Strategic thinker with a hands-on approach and entrepreneurial mindset, comfortable delivering at pace and innovating for impact.

 

What’s in it for you? Our Benefits:

 

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leaves, flexible working (including working from home), health coverage (medical & dental), and company match and enhanced family leave packages. Full details of our benefits can be found here. 

 

Further Information:

 

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help.