Performance Marketing Strategist

About Us
The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our Commitment to Diversity, Equity and Inclusion
We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

The Role
As a Performance Marketing Strategist, you will support the Digital & Performance Marketing team in planning, building, launching, and optimising B2B paid media campaigns for FT Live’s portfolio of events. You’ll work across multiple campaigns with a strong emphasis on Paid Social and data-led performance decision-making, ensuring targets are met while actively partnering with internal stakeholders.

You’ll report to the Performance Marketing Manager and work closely with the Performance Marketing Specialist and cross-functional teams across design, CRM/Marketing Ops, and event marketing.

Key Responsibilities

• Plan and activate Paid Social campaigns across priority events, ensuring briefs, targeting, creatives, and tracking are accurate and aligned with brand standards.

• Supervise daily performance and optimise against key performance indicators (CTR, CVR, CPA, ROAS), including pacing, bid/budget adjustments, audience/creative rotation, and landing page recommendations.

• Own analytics and measurement planning; maintain data accuracy and build stakeholder dashboards in Looker Studio.

• Ensure accurate campaign QA and trafficking (e.g. UTM tagging, naming conventions, Consent Mode, Enhanced Conversions).

• Translate performance data into clear insights and next-step recommendations; share insights regularly.

• Design and implement A/B and multivariate tests across key variables such as audience, creative, messaging, and landing pages.

• Track and handle budgets with forecasting accuracy and manager sign-off.

• Communicate campaign plans and results to internal and external partners; handle delivery timelines.

• Identify and pursue new growth opportunities across platforms, audience segments, and formats.

• Uphold FT standards in governance, brand safety, data integrity, and privacy-first marketing.

Required Skills and Experience

• 2-3 years of hands-on paid media experience (agency or client-side), with strong Paid Social activation focus (LinkedIn and Meta).

• Proven experience in performance marketing for B2B audiences and optimising to targets such as CPA/CPL and ROAS.

• Strong analytical skills and experience with GA4, platform analytics, and Looker Studio.

• Familiarity with GTM or light SQL is a plus.

• Ability to write effective ad copy and produce performance-focused creative briefs.

• Commercial awareness and ability to handle budgets and report against business key performance indicators.

• Proactive, curious approach with a passion for testing, learning, and driving continuous improvement.

• Strong communicator and collaborator with comfort in fast-paced, cross-functional environments.

• Affinity with FT values: integrity, ambition, curiosity, trust, inclusion, and subscriber focus.

Desirable

• Experience with Google Ads (Search, YouTube), DV360, Programmatic, Affiliates, or SEO.

• Knowledge of experiment design and incrementality testing and/or funnel analysis.

• Familiarity with lead quality optimisation and MQL to SQL flow.

• Experience with scalable campaign reporting automation and UTM governance.
  
  

What’s in it for You?
Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.

We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.

Accessibility
We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help.

Further Information
At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.
Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.
Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity, please contact talent@ft.com.