Creative Strategy Assistant, Summer Intern

About us

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.
At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.
In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.
Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our commitment to diversity, equity and inclusion 

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

About the Consumer Revenue Group

The Consumer Revenue Group (CRG) exists to deliver revenues that power the future of the FT and our journalism, via:

• Understanding our customers, existing and potential, and knowing where the FT can add value

• Introducing the FT to new audiences 

• Monetising the FT’s content via individual subscriptions products
• Engaging registered users and subscribers, and providing prospect customers to other FT business areas 

The Creative Strategy team

The Creative Strategy team is responsible for delivering the creative requirements of the CRG, working with internal and external creative design resource to deliver marketing assets that reflect the premium quality and market positioning of the Financial Times. These creative assets promote the FT’s range of products across multiple channels, and we ensure these meet our requirements of consistency and quality.

About the role 

This role would work alongside Chris (Head of Creative Strategy) and Alessandra (Creative Strategy Senior Executive) on a number of projects over the next few months, supporting the planning and delivery of the required creative assets for major marketing campaigns and working on initiatives to improve the quality of future creative work.

As well as working on a number of specific projects, here are some examples of what you’ll be doing day-to-day:

• Helping to manage incoming creative requests from across CRG, project managing the development of these through to delivery
• Working with our various design resources on these requests and familiarising yourself with the FT’s brand guidelines and creative style guides 
• Building relationships with the FT’s in house design team and FT Brand team
• Reviewing competitor analysis and platform best practice guidelines to continually optimise our creatives  
• Maintain our live creative tracker document, which maps out exactly which creative variants we currently have running across all our products
• Contributing feedback and opinion to creative strategy planning, as well as in review periods of new creative work
• Support the delivery of creative assets for our H2 campaign, due in mid August
• Working with our Paid Media team and new media agency 7Stars to map out the use of our various creative options across our BAU marketing activity
• Joining team and project meetings to learn about all the work happening across the department and subscriptions business 

Other experiences you’ll gain from this role

• Hands-on experience working in a commercial team in a subscription business
• A working knowledge and experience of creative strategy and consumer marketing 
• Exposure to colleagues in various departments, including editorial, performance marketing, product marketing, pricing and proposition, brand and more
• The opportunity to attend the FT’s marketing network, a monthly session bringing together all the marketing teams across the business to hear from internal & external inspirational speakers and thought-leaders, and to network with one-another  

We’ll help you develop your skills, however, we’re looking for someone with the following qualities: 

• Someone who embodies our company values
• A passion for news and quality journalism
• Curiosity about people, the world and how stuff works 
• Collaborative and adaptable
• Strong communication skills and attention to detail  

Working arrangement

We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.

Accessibility

We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help.

Further information

At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.

Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.

Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity, please contact talent@ft.com.