Ads (Associate) Product Manager

About us

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our welcoming, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our commitment to diversity, equity and inclusion in the workplace

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued.

A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We will continue to remove barriers for all, and in particular barriers facing people from underrepresented groups.

The role

As an Ads (Associate) Product Manager, you will demonstrate advertising innovation across digital platforms, focusing on both display and branded content solutions. Reporting to the Head of Display and collaborating closely with the Branded Content Product Manager, you will own the strategy, development, and delivery of advertising products for FT Specialist titles. This outstanding opportunity allows you to align commercial goals with product development while using technology to improve advertising performance, campaign workflows, and client outcomes.

The candidate will excel in stakeholder management, strategy execution, and technical integration, ensuring that advertising across FT Specialist aligns with broader FT digital advertising strategies while maximising revenue opportunities.

Responsibilities:

• Define and implement a comprehensive advertising strategy for display and branded content across FT Specialist titles in the UK and US.
• Develop clear, quarterly roadmaps aligned with business objectives and goals.
• Translate commercial goals into actionable product development initiatives.
• Prioritise and manage tasks for advertising developers to ensure effective delivery.
• Enhance branded content products by improving workflows from production to promotion.
• Improve revenue opportunities, particularly addressing challenges like third-party cookie deprecation.
• Collaborate with internal and external technology providers to optimise advertising technologies.
• Partner with development teams in Sofia, NY, and London to develop cases and user requirements.
• Manage relationships with advertising technology suppliers.
• Partner with Business Intelligence and Data teams to drive data-informed improvements.
• Continuously test and iterate on products to improve outcomes and identify growth opportunities.
• Act as the bridge between commercial and product development teams.
• Provide mentorship to ensure campaign setups align with strategic objectives.
• Share standard methodologies to support global sales and operations teams.
• Stay updated on trends in advertising and publishing technology to drive innovation.

Key skills

• Prior experience in media or product management with expertise in advertising technology*.
• Strong understanding of publishing and advertising technologies.
• Demonstrated ability to develop and implement commercial product strategies.
• Analytical approach with data proficiency (SQL skills are a plus).
• Strong project management skills, with experience balancing multiple priorities.
• Excellent communication skills for both technical and business discussions.
• Proactive approach to identifying and driving improvements.

*Candidates with less experience will be considered for the Associate Product Manager role.

Application closing date: 23rd January 2025, 5pm (UK time) 

What’s in it for you? 

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices, these include: generous annual leave allowances, medical cover, enhanced and inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits can be found here.

We have adopted a hybrid working model and promote flexible working, including remote options. We will support specific flexibility requests for all roles where they can be implemented.

Accessibility

We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please send an email to talent@ft.com and a member of our team will be happy to help.

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