Senior Strategist, FT Longitude

About Us

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our Commitment to Diversity, Equity and Inclusion

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

About FT Longitude

FT Longitude is a thought leadership specialist that is fully owned by the Financial Times Group. Our product offering spans three areas: Strategy, a set of services that helps clients to plan and execute effective and differentiated thought leadership campaigns; Research, which encompasses surveys, interview programmes, data modelling and desk research; and Content, which covers multi-format thought leadership campaigns, spanning reports, articles, opinion pieces, visual and interactive content. We work hard to build and maintain a strong, engaging culture that motivates and inspires our team to do great work, learn new things and develop their careers.

The Role

As a Senior Strategist at FT Longitude, you’ll play a pivotal role in shaping thought leadership campaign strategies for multinational clients across diverse sectors. Reporting to the Director of Strategy, you’ll collaborate closely with a dynamic team of strategists, designers, and editors to deliver campaigns that have a meaningful commercial and marketing impact.

Key Responsibilities

• Devise and lead innovative campaign strategies tailored to client objectives and target audiences.
• Build coherent campaigns that drive commercial and marketing outcomes, leveraging expertise from adjacent disciplines where relevant.
• Collaborate with internal teams across design, editorial, commercial, and project management to shape successful campaign plans.
• Lead strategy-related workshops and facilitate sessions with senior client stakeholders.
• Support the evolution of FT Longitude’s strategic frameworks and methodologies.
• Train and develop the wider team in content strategy principles to ensure high-quality, consistent work delivery.
• Assist commercial colleagues in diagnosing client issues and crafting effective solutions.
• Work with Financial Times colleagues to co-create impactful marketing and content strategies for a range of industries.
• Ensure seamless integration between content strategy, execution, and delivery.

Required Skills and Experience

• Deep understanding of strategic marketing communications and content-led campaign strategies.
• Knowledge of business, economic, and management trends, ideally within a thought leadership context.
• Demonstrable experience leading client relationships at a senior level, including CMOs.
• Proven ability to lead strategic pitches and contribute to commercial conversations.
• Expertise in B2B marketing channels, including social media, SEO, media, owned channels, and sales enablement.
• Experience devising and implementing content strategies aligned with clear KPIs and marketing effectiveness.
• Strong creative and strategic thinking applied across disciplines.
• Exceptional communication, influencing, and workshop facilitation skills.
• Comfortable working in a fast-paced, dynamic environment while juggling competing priorities.

What’s in it for You?

Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships, and opportunities to give back to the community. Full details of our benefits are available here.

We’ve embraced a hybrid working model that promotes flexibility, including remote work options. We will support specific flexibility requests for all roles where feasible.

Accessibility

We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help.

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