Marketing Effectiveness Manager

About Us

The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and find an empowering, warm and welcoming culture that values curiosity and rewards smart, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It’s a job that’s never mattered more, and a career that can take you anywhere you want to go.

 

Our commitment to diversity and inclusion in the workplace

At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

Overview

FT Specialist; specialist insight and global intelligence from the Financial Times. FT Specialist is made up of 19 brands, created by 350 people around the world. We provide niche audience groups with information that helps them make better decisions and operate more effectively.

These brands cater to the needs of fund management professionals, financial advisers, banking professionals, sustainable finance professionals, economic development and foreign investment professionals, US corporate boards, US insurance professionals, biopharma professionals and personal investors through a range of publications, websites, services, and events.

The role

To support the reporting capabilities of FT Specialist marketing campaigns. This role is responsible for driving the performance and optimisation of campaigns through deep analysis, strategic insights, and robust reporting. It is pivotal in ensuring that marketing initiatives are data-driven and aligned with the FT Specialist’s overall business goals, using the capabilities of Bloomreach and business intelligence tools such as Looker to support decision-making - drive revenue growth and improve customer retention.

Key Responsibilities

• Develop and maintain comprehensive dashboards that provide real-time insight into marketing performance, delivering actionable insights to key stakeholders

• To provide campaign analysis to partners, helping them understand the impact of marketing efforts and making the case for continued or adjusted investment in specific strategies

• Evaluate marketing campaigns in depth using various metrics and performance indicators. This includes tracking conversions, engagement rates, return on investment, and customer acquisition costs to assess how well campaigns are performing

• Utilise attribution models to understand the influence of various touchpoints across the customer journey

• Encourage and lead a culture of continuous testing and optimisation of campaigns, using A/B testing to refine strategies and improve performance over time.

• Implement and advocate for best practices in marketing automation, ensuring campaigns are efficiently handled and optimised for maximum effectiveness

• Craft and refine customer segmentation strategies to enhance targeting precision

• Establish and monitor important measurements that support campaign objectives and business goals.

• Ensure Bloomreach is effectively configured, maintained, and utilised to its full potential, troubleshooting any issues that arise and driving continuous improvement

 

Skills / Experience

Required

• Demonstrated experience in analysing multi-channel marketing campaigns,  marketing funnels and methods for measuring campaign efficiency

• Proficiency in using marketing analytics platforms, to analyse campaign performance and customer behaviour

• Strong analytical skills with the ability to interpret sophisticated data and translate it into actionable insights that drive marketing strategy

• Familiarity with creating and maintaining dashboards, to provide real-time insights into marketing performance

• Solid understanding of digital marketing channels and strategies, including SEO, PPC, social media, and email marketing

• High-level of attention to detail, particularly when dealing with large datasets and marketing metrics

• Excellent verbal and written communication skills, with the ability to convey data insights to both technical and non-technical stakeholders.

• Ability to lead multiple projects simultaneously, ensuring timely delivery and alignment with business goals

• Strong problem-solving skills, with the ability to troubleshoot platform issues and suggest innovative solutions to optimise campaign performance

• Solid understanding of Microsoft Excel or Google Sheets

 

Desirable

• An understanding of established techniques in marketing automation, combined with past involvement in establishing, managing, and improving automated marketing campaigns.

• Experience in developing and refining customer segmentation strategies to enhance marketing targeting and personalisation efforts

 

What’s in it for you? Our Benefits

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced parental packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here.

 

Further Information

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, talent@ft.com and a member of our team will be happy to help.

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