Job Application for Head of Digital at Exclaimer

When you join Exclaimer you will join a global award-winning SaaS provider with an exceptional revenue rate, ambitious growth plans, and an inclusive and outcomes-driven culture.

Exclaimer is a high-growth SaaS company with 300+ colleagues across the UK, US, Europe, and Asia-Pacific. We promote a people-first culture built on fairness, inclusion, psychological safety, and continuous learning. As we evolve into a multi-channel platform for branded business communications, we offer employees the opportunity to shape the future of global communication—while growing their careers in a culture where curiosity, creativity, and accountability thrive.

We’re officially Great Place To Work Certified™

Exclaimer has been recognised by Great Place To Work® for our culture of collaboration, trust, and growth. This certification reflects our commitment to creating an environment where every voice matters and people genuinely enjoy coming to work. See our accreditations to learn more: Great Place to Work® UK | Great Place To Work® USA

About the opportunity 👇

What You'll Do

Performance Marketing

Own paid media strategy across search, social, and display (Google, LinkedIn, Meta, etc.)
Manage budget allocation and ROI across channels
Build testing frameworks to continuously improve CAC and conversion rates
Build and manage a full funnel strategy across all channels
Manage agency relationships

Email Marketing

Own lifecycle and nurture programs across the funnel, from lead nurture to customer retention
Drive segmentation, personalization, and automation strategy
Partner with product marketing on messaging and campaign calendars
Work closely with channel, sales, and customer success to align email programs with partner campaigns, sales motions, and customer lifecycle milestones

Website

Manage a team to who looks after website strategy, performance, and roadmap (UX, SEO/GEO, CRO)
Drive continuous testing and optimization of conversion paths
Ensure the site supports campaigns, product launches, and regional needs

ABM

Build and scale account-based marketing programs targeting key accounts and segments
Align closely with sales on target account lists, messaging, and engagement strategy
Measure and report on ABM program impact on pipeline and revenue

Leadership

Build, manage, and develop a team of channel specialists
Set the digital marketing strategy and roadmap in line with company growth goals
Report on performance to senior leadership, tying digital activity to pipeline and revenue outcomes

What We're Looking For

8+ years in digital marketing, with at least 3 years in a leadership role
Proven experience owning performance marketing, email, and website channels at a B2B SaaS company
Direct experience building or scaling an ABM program
Strong analytical skills; comfortable with marketing attribution, dashboards, and reporting
Experience managing budgets and external agencies/vendors
A track record of building and leading high performing teams
Familiarity with tools such as HubSpot, Salesforce, 6sense/Demandbase, Google Analytics, and similar martech stacks

Nice to Have

Experience in a fast growing SaaS or email/productivity software company
Experience marketing to IT and technical buyer personas

At Exclaimer, we’re proud to offer a benefits package that reflects our commitment to supporting you professionally, personally, and wherever life takes you.

Alongside competitive pay, you’ll have access to generous paid time off, flexible working options including our XFlex programme and a “work from anywhere” allowance - plus enhanced leave for all new parents, regardless of gender, family structure, or path to parenthood. Our wellbeing offering includes comprehensive healthcare coverage, fully funded insurance and income protection, access to 24/7 virtual care, and mental health, legal and financial support through employee assistance programmes. We help you plan for the future with contributory retirement plans and savings support, and back your day-to-day wellbeing with perks like subscriptions to Calm and Blinkist, fitness and lifestyle credits, global travel assistance and a wide range of discounts. Wherever you're based, you'll find that Exclaimer’s benefits are designed to help you thrive: at work and beyond.

At Exclaimer, inclusion is more than a policy - it’s part of who we are.

We’re proud to be an equal opportunity employer and welcome applications from people of all backgrounds, experiences, and identities. We consider all candidates fairly and without discrimination irrespective of ethnicity, race, religion, nationality, age, gender, marital status, disability, neurodivergence, caring responsibilities, sexual orientation, or gender identity. We’re building a culture where everyone feels they belong and can thrive, and we’d love for you to be part of it. If you require any reasonable adjustments or support through the application or hiring process, please email the team in confidence via Work@Exclaimer.com to let us know.

Head of Digital